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The smartphone market is recovering: Samsung overtakes Apple

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The smartphone market is recovering: Samsung overtakes Apple

Global smartphone shipments in the first quarter of 2024 they increased by 7.8% compared to the same period in 2023.

In all they were shipped 289.4 million devices.

The growth of the sector is highlighted by a new report signed by IDC, a well-known research and consultancy company that analyzes and monitors the technological devices market.

The smartphone market therefore appears to be recovering, although IDC specifies that “the sector is not completely out of danger, as macroeconomic challenges remain in many markets”. However, what has just ended, explains IDC, is “the third consecutive quarter of growth in shipments, a strong indicator that a recovery is well underway”.

The latest data on phone shipments also highlights iSamsung’s return to the top with a market share of 20.8%.

The South Korean company had been overtaken by Apple during the last quarter of 2023. Now, however, Apple is in second place in the ranking of producers, due to a 10% decrease in iPhone sales. Apple shipped 50.1 million iPhones from January to March 2024, down from 55.4 million units shipped in the same period last year.

IDC analysts expect Samsung and Apple to continue to dominate the high-end market.

“But there is a shift in power among the top 5 companies in the market – IDC analysts write in the report on the first data of 2024 -. Xiaomi is coming back strong after the big declines experienced in the last two years and Transsion [azienda di Shenzen molto forte in Asia, Africa e Medio Oriente, nda] is becoming a stable presence in the Top 5 with aggressive growth in international markets. In contrast, while the top 2 players both reported negative growth in the first quarter, it appears that Samsung is in a stronger position overall compared to recent quarters.”

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Furthermore, it cannot be ruled out a new, surprising rise of Huawei. The Shenzhen company is still grappling with the US trade ban, which has severely limited its smartphone distribution in Western countries.

Yet Huawei has shown lately signs of recovery both technological (in the field of chips) and economic: the net profit of the Asian giant, in the last quarter of 2023, was approximately 1.9 billion dollars, i.e. 65% more than in the same period in 2022.

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