Aside from financing rounds, new companies, startups and business, we receive countless “smaller” reports every day, which we want to give a platform to here in our ticker in the future. Regardless of whether it is personnel news, project announcements or news and highlights from the industry: we summarize the day chronologically below.
The article is continually updated.
11:20 refurbed reinvents itself
The Austrian scale-up refurbed is celebrating its seventh birthday with a new brand identity under the motto “RETHINK NEW”. The call to question the term “new” is accompanied by a revised corporate design and a fresh approach to sustainable consumption. With the new claim, refurbed emphasizes the importance of rethinking the consumption process and focuses on refurbished products as a sustainable alternative. The innovative color palette and new logo underline the commitment to circular economy and are intended to improve the perception of refurbished products. With a self-confident brand presence, refurbed wants to start the new year as a sustainable lifestyle brand and make many people aware of the advantages of the circular economy