Apple has launched a new MacBook Air equipped with the powerful M3 chip. The lineup and suggested retail prices are as follows.
- 13-inch MacBook Air with M3: Starting from 164,800 yen including tax
- 15-inch MacBook Air with M3: Starting from 198,800 yen including tax
Taking power-efficient performance and portability to a new level, MacBook Air with M3 is up to 60 percent faster than models with M1 chips and up to 13 times faster than the fastest Intel-based MacBook Air. It is said that
And with M3’s faster, more efficient Neural Engine, MacBook Air continues to be the world‘s best consumer notebook for AI. The 13-inch and 15-inch MacBook Air both feature thin and light designs, up to 18 hours of battery life, a beautiful Liquid Retina display, support for up to two external displays, and up to 2x faster than previous generations. It has new features such as fast Wi-Fi.
Featuring a durable aluminum unibody chassis designed to last, the new MacBook Air comes in Midnight, Starlight, and Space Gray colors with an innovative oxide seal that reduces fingerprints. , available in four beautiful silver colors.
MacBook Air combines world-class cameras, microphones, and speakers with MagSafe charging, a quiet fanless design, and macOS.
Greg Jozwiak, Apple’s senior vice president of worldwide marketing, commented:
Jozwiak: MacBook Air is the most popular and beloved Mac, and more customers are choosing it over other notebooks. Now, MacBook Air is even better with M3 and new features. From college students pursuing a degree to business users in need of powerful productivity, or anyone looking for an unparalleled combination of performance, portability, and industry-leading battery life, all in a fanless design. For users, the new MacBook Air continues to be the world‘s thinnest and lightest notebook.
Overwhelmingly fast performance with M3
The M3 chip, made using industry-leading 3-nanometer technology, brings faster performance and more features to MacBook Air. The new MacBook Air is equipped with a powerful 8-core CPU, up to 10-core GPU, and supports up to 24GB of unified memory. It’s up to 60 percent faster than M1-powered models and up to 13 times faster than the fastest Intel-based MacBook Air.
It also features up to 18 hours of battery life, up to 6 hours longer than the Intel-based MacBook Air. Users will be able to experience the overwhelming speed of the M3 in all tasks, from daily productivity to heavy-duty tasks such as photo and video editing, to software development.
With M3’s next-generation GPU, the new MacBook Air supports hardware-accelerated mesh shading and ray tracing, delivering a realistic gaming experience with more accurate lighting, reflections, and shadows. The new MacBook Air also features the latest media engine with AV1 decoding, providing a more efficient and higher quality video experience for streaming services.
M3 further improves MacBook Air performance
- Game titles like “No Man’s Sky” run up to 60 percent faster than a 13-inch MacBook Air with M1 chip
- AI-powered image enhancements using Photomator’s Super Resolution feature are up to 40 percent faster than the 13-inch model with the M1 chip, and up to 15 times faster for users who haven’t upgraded to a Mac with Apple silicon.
- Work with Excel spreadsheets up to 35 percent faster than the 13-inch model with the M1 chip, and up to 3 times faster for users who haven’t upgraded to a Mac with Apple silicon.
- Video editing in Final Cut Pro is up to 60 percent faster than the 13-inch model with the M1 chip, and up to 13 times faster for customers who haven’t upgraded to a Mac with Apple silicon.
- Compared to Windows laptops with Intel Core i7 processors, MacBook Air offers up to 2x faster performance, up to 50 percent faster web browsing, and up to 40 percent longer battery life.
The world’s best consumer notebook for AI
The move to Apple silicon makes every Mac the perfect platform for AI. M3 features a faster, more efficient 16-core Neural Engine, as well as accelerators within the CPU and GPU that significantly improve machine learning on the device, making MacBook Air the world‘s best for AI. It is said to be a consumer notebook. Leveraging this AI performance, macOS delivers smart features that boost productivity and creativity, giving users powerful camera capabilities, real-time speech-to-text capabilities, translation, text prediction, and image recognition. , enable accessibility features, etc.
With a wide ecosystem of apps offering advanced AI features, users can check assignments with Goodnotes 6’s AI math assistant, automatically enhance photos with Pixelmator Pro, and create backgrounds from videos with CapCut. You can do a variety of things, including remove noise. Combined with Apple Silicon’s unified memory architecture, MacBook Air runs optimized AI models, including large-scale language models (LLMs) and diffusion models for image generation, locally with superior performance. You can also do that.
In addition to on-device performance, MacBook Air also supports cloud-based solutions, giving users access to powerful productivity apps and creativity that harness the power of AI, such as Microsoft Copilot for Microsoft 365, Canva, and Adobe Firefly. Can run apps.
The world’s most popular notebook
More people are choosing MacBook Air over other notebooks, and the M3 raises the bar even further with its breakthrough combination of performance, portability, and features that users love.
Two sizes with an easy-to-carry design
Built to last, the 13-inch and 15-inch MacBook Air has a durable aluminum enclosure, great battery life, and is lightweight and thin at less than 1.2 cm so you can use it anywhere. . The 13-inch model offers ultimate portability, and the 15-inch model offers even more screen real estate for multitasking.
Beautiful Liquid Retina display
MacBook Air features a brilliant 13.6-inch or 15.3-inch Liquid Retina display with up to 500 nits of brightness, support for 1 billion colors, and up to twice the resolution of comparable Windows laptops. Content is displayed with great clarity and detail, and text is sharp throughout.
Supports up to 2 external displays
MacBook Air with M3 supports up to two external displays when the notebook is closed, making it ideal for business users as well as multiple users who want to multitask with multiple apps or spread out multiple documents at the same time. It is said to be ideal for users who require a display.
Broad connectivity
MacBook Air with M3 supports Wi-Fi 6E and provides download speeds up to 2x faster than the previous generation. It also features MagSafe charging, two Thunderbolt ports for connecting accessories, and a 3.5mm headphone jack.
camera, microphone, speaker
The 1080p FaceTime HD camera shows you beautifully whether you’re connecting with friends and family or collaborating with colleagues around the world. Users also get the best sound quality with a three-microphone array and improved voice clarity on voice and video calls.
MacBook Air features an immersive sound system with Dolby Atmos spatial audio, allowing users to enjoy music and movies in a 3D soundstage.
Magic KeyboardとTouch ID
Comfortable and quiet, the backlit Magic Keyboard features a full-height function keypad with Touch ID that lets you unlock your Mac, log in to apps and websites, and pay with Apple Pay. can be done quickly, easily and safely with just the touch of a finger.
macOS
What makes the MacBook Air experience unique is its combination with macOS.
macOS Sonoma
Users can place widgets on their desktop, interact with them with a few clicks, and access iPhone’s vast ecosystem of widgets on their MacBook Air. Video conferences become even more engaging with great features like presenter overlays and reactions.
Safari Profiles will now let you divide your browsing into multiple topics or projects, and the Web app will give you faster access to your favorite websites. In addition, the game evolves further depending on the game mode.
Enhanced productivity
All users, including business users, can take advantage of MacBook Air’s spacious display with Split View or view on multiple screens with support for up to two external displays. Additionally, features like Stage Manager help users, such as students, focus on the task at hand.
Even better when linked with iPhone
Continuity features allow MacBook Air to work seamlessly with your iPhone and other Apple devices. Features like AirDrop allow users to share and receive photos, documents, and much more from nearby Apple devices. Universal Clipboard lets you easily copy images, video, or text from one Apple device app and paste it into another nearby Mac app.
Continuity Camera allows users to scan or take pictures of nearby objects on their iPhone and instantly view them easily on their Mac. Handoff also lets you start a task, such as replying to an email, on one Apple device and easily finish it on another.
wide range of apps
MacBook Air comes with powerful built-in apps, including FaceTime, Freeboard, iMovie, GarageBand, Photos, and productivity apps like Pages, Numbers, and Keynote, so you can easily create your work. Thousands of apps are optimized for Apple Silicon, so all the apps you use the most, including Microsoft 365 and many of your favorite iOS apps, will run super fast on macOS.
for a better environment
The new MacBook Air is the first Apple product to be made with 50 percent recycled materials. The case is made from 100 percent recycled aluminum, all magnets are made from 100 percent recycled rare earth elements, and, also a first for Apple, the main logic board is made from 100 percent recycled copper.
MacBook Air meets Apple’s high standards for energy efficiency and is free of mercury, brominated flame retardants, and PVC. Ninety-nine percent of its packaging is made from fiber-based materials, bringing Apple one step closer to its goal of removing plastic from all packaging by 2025.
Apple is a carbon-neutral global company and is committed to achieving carbon neutrality across its entire manufacturing supply chain and the lifecycle of all its products by 2030.