Apple changes some ground rules for applications within the app store. It will now be possible for developers to communicate, for example by email, to users of purchase options outside of their iOS app. It also broadens the range of viable prices to offer subscriptions, in-app purchases, and paid apps.
In this way it will be possible for companies to establish a more flexible economic relationship with their customers, independent of the 30% commission required by Apple, a percentage that has already been raised last year to 15% in the case of developers who generate less. $ 1 million in app revenue. And which is now also being offered to newspaper publishers, as we explain later.
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Some apps, such as Spotify, could already charge the subscription only on their site, and not within the app. However, they could not inform the user of this in the app store, an aspect also contested by the European Union.
The class action in the USA
These changes come after 2 years of advanced class action from some US app developers. Class action which, if the judge agrees with the new changes, will see the end.
Apple will also set up a small developer fund in the United States. Eligible developers must have earned $ 1 million or less through the US store for all of their apps in each calendar year that developers had an account between June 4, 2015 and April 26, 2021. Within that revenue, he explains Apple, 99 percent of US developers are enclosed.