New “Triton”
Mitsubishi Motors Corporation announced on February 14th the order status for the new 1-ton pickup truck “Triton,” which will go on sale on February 15th. Pre-orders for the new Triton will begin on December 21, 2023, and as of February 13, approximately 1,300 units have been ordered, which is more than six times the monthly sales plan of 200 units.
In addition, the new Triton will be available in two models: the standard grade “GLS” and the advanced grade “GSR”, but approximately 90% of all pre-orders selected the advanced grade GSR (88% for GSR, 12% for GLS). %). The newly developed suspension provides good ride comfort and excellent handling stability, and the Super Select 4WD-II (SS4-II) system inherited from the Pajero provides excellent drivability on rough roads, as well as bumper lower garnish, styling bar, and wheel arch molding. It is said that the tough styling with special parts for upper grades is gaining popularity.
When it comes to body color, white diamond is the top color, accounting for 32%. This was followed by Yamabuki Orange Metallic (27%) and Graphite Gray Metallic (20%).
In addition, in the Japanese market, the car has become the choice of people who enjoy a variety of activities and those who value styling, and this time around 80% of reservations were due to additional vehicles or people switching from other companies, and to date Mitsubishi One of its characteristics is that it is supported even by users who do not drive cars. Customers have said things like, “The design is cool, and since no one else is riding it, I feel like I can be proud of it,” and “It’s reliable because it can carry tools for work and hobbies.”
In addition, the entertainer Hiromi has been appointed as the brand ambassador for the new Triton, and we will be showing you how she will be customizing the new Triton to make it her “partner of choice” and her various hobbies such as DIY with the new Triton. The new Triton special website will show you how to enjoy it.
Talented actress Hiromi has been appointed as the brand ambassador for the new Triton.