After ten years at Iguatemi Campinas, Blue Lord arrived at Galleria Shopping in a more modern space, with a reformulated visual language and with the challenge of increasing the traditional quality of service and exclusivity for the male audience. Blue Lord won the Best of the Year Award held by the Midaz agency in 2022 and 2023.
Blue Lord – Galleria Shopping @ publicity
“We analyzed very carefully the enormous changes that have taken place in the market and also in consumer behavior in recent years and we decided to make this strategic change of address seeking to integrate ourselves even more into the routine of our target audience, effectively participating in their routine, in their day. day to day, prioritizing one of our main differentiators: the quality of service, so traditional and recognized by all.” says Carol Natal, partner at Blue Lord.
Blue Lord – Galleria Shopping @ publicity
A prestigious meeting point in the Metropolitan Region of Campinas, the new Blue Lord store is located on the second floor of Galleria Shopping and in addition to the Blue Lord brand itself, it represents the English brand Fred Perry, the Californian 7 For All Mankind and the Italian Replay.
Blue Lord – Galleria Shopping @ publicity
About BLUE LORD
Blue Lord was born in 2015 as a brand focused on the urban, dynamic and cosmopolitan lifestyle, offering a complete wardrobe for men with a portfolio of basic, versatile and timeless products. These products are recognized for the excellence of their materials, quality of finishing and exclusive details.
Blue Lord – Galleria Shopping @ publicity Blue Lord – Galleria Shopping @ publicity Blue Lord – Galleria Shopping @ publicity Blue Lord – Galleria Shopping @ publicity
MONDO MODA is a Lifestyle Portal created in November 2007 by Journalist, Style Editor and Costume Producer Jorge Marcelo Oliveira. The objective is to inform, entertain and question about art, culture, architecture, beauty, decoration, gadgets, games, gastronomy, fashion, the LGBTQIAP+ universe, tourism, among others.