Bridgestone and the Italian Red Cross will be present at the 25th edition of the “Race for the Cure” organized by Komen Italia, which will be held at the Circus Maximus in Rome from 9 to 12 May, with the “Safety on The Road” initiative.
The Bridgestone and Italian Red Cross project, dedicated to education and information on the topic of road safety, now in its third and final phase, includes a series of interactive and experiential activities regarding the topic of road safety (also with the aid of alcove glasses), organized in public places in around 80 Italian cities, including the Roman stage.
Thanks to their involvement in the “Race for the Cure”, the largest event in Italy and in the world for the fight against breast cancer, Bridgestone and the Italian Red Cross have organized a series of events open to the public: Thursday 9 and Friday 10 May, “Safety on The Road” will be present in the conference area of the Village with two events dedicated to schools that have joined the Kids for the Cure program.
In these two moments the project will be presented, addressing issues related to safety and road safety education. In particular, the issues related to the importance of vehicle maintenance, knowledge of the rules of the road, prevention of risky behavior as well as intervention in the event of a road accident will be explored in depth.
Furthermore, “Sicurezza on The Road” will also be present with two workshops aimed at the little ones: in the Kids for the Cure camp, from 9 to 12 May, from 3.00pm to 6.00pm, a series of activities will be organized for children children. For the little ones, it will be possible to take part in “Road flag”, a flag-stealing quiz on the basic concepts of road safety, and, for the older ones, “Watch out!” an obstacle course with alcohol-free glasses to experience the visual perception of the state of inebriation and the alteration this produces on movement and concentration.
These and many other activities will be carried out through peer education methodologies, thanks to the involvement of the CRI Young Volunteers, as well as having an experiential and interactive nature, which allows to raise awareness and increase the knowledge of the participants through direct practice and identification.
The “Safety on The Road” project was born from the common aim of Bridgestone and the Italian Red Cross to halve the victims of road accidents by 2030, in accordance with the objectives set by the United Nations. According to ACI-Istat data, at an Italian level, road accidents with injuries to people in 2022 were 165,889 (+9.2% on 2021), which caused 3,159 deaths (+9.9% on 2021) and 223,475 injuries ( +9.2% on 2021). In Lazio alone, again during 2022, there were 20,275 road accidents (+15.9% on 2021), placing the region in 2nd place in Italy. But if you compare the data with the population, the region is in 4th place with 354.4 accidents per 100 thousand residents. At provincial level, Rome is first both in terms of number of accidents (16,369) and in relation to population (387.2 accidents per 100 thousand residents).