The new commercial with which the telephone operator celebrates the value of clarity is on air
The communication campaign continues “Enter to believe” with which the brand invites you to discover iliad firsthand and learn about the advantages of a telephone operator committed to guaranteeing clarity and transparency in its offers and services.
If in the first episode the unpleasant clichés about blind dates were erased thanks to the value of iliad’s transparency, with the launch of this new spot is clarity that is in the spotlight.
A young man finds himself in a doctor’s office to request a prescription, prepared for the idea of having to decipher the usual incomprehensible handwriting. However, reading the prescription “Chiarox twice a day”is amazed by the clarity of the medical prescription.
The brand, therefore, once again uses irony on a common experience to tell the story how in the iliad world clarity is a fixed point.
Clarity understood both as a communication with direct, clear and simple language to be fully understandable to the user, and in the proposition of offers which are characterized by simple and understandable conditions, without nasty surprises or hidden clauses.
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The commercial
The new episode premiered during the event dedicated to the press “What a spectacle the transparency is!” with which the operator told himself through the art of stand-up comedy by Giorgia Fumo.
The monologue dedicated to the brand was followed by entertainment for the guests with the most famous pieces from his repertoire.
The creativity, signed by Media.Monks Milan, is on air on television starting today until mid-May with one spot yes 30” is 15″ and is also the subject of a planning omnichannel that will involve CTV, web, radio, press, social channels and brand points of sale.
Furthermore, for the first time iliad lands with the 15″ commercial on Prime Video, Amazon’s streaming service which recently opened up to the insertion of advertisements.