After the success of “Libera la tua voci”, CoopVoce returns to the screens with a new commercial that puts young people, their stories and their point of view on the world at the center
The collaboration continues between CoopVoce e Digitouch Marketing for the 2024 communication strategy and the launch of a second advertising spot aimed not only at Gen Z, but also at Millennials.
In fact, at a communication and positioning level, the new commercial aims to further develop the themes already addressed by CoopVoce in 2023 and give even more space to the values that the brand has in common with its target audience: sharing, sustainability and inclusion.
“Free your voice”the concept of the previous commercial, transforms and evolves in new “Making stories”: a message to express on the one hand the need to tell stories and experiences, on the other the need not to remain passive in the face that society imposes by carrying forward one’s ideas.
The CoopVoce commercial
The same piece of music that accompanies the production was chosen for its great proximity to the themes dear to CoopVoce as well as to Gen Z and Millennials: the artist, moreover, through his words leaves room for the telling of a personal story that involves and create connections.
The fruit of the synergy between Digitouch Marketing and CoopVoce therefore takes shape in a real manifesto in which the protagonist generations can reflect and be inspired by.
Why “Making Stories”
“Making stories” will therefore be the leitmotif that will guide the entire communication strategy of the new year which will see an ad hoc declination through the creation of content in different formats and amplified on proprietary and non-proprietary platforms starting from the commercial, on air in Italian cinemas, on generalist TV and on connected TV starting from December 2023 and throughout 2024.
«We are very satisfied that the collaboration with CoopVoce is continuing in a very positive way. The mutual trust and harmony that has grown over time have, in fact, made it possible to design and develop wide-ranging projects of great value that can have a positive impact on society”he claims Alessio AngiolilloVice President Digitouch Marketing.
CREDITS
Omnichannel Creative Director: Luca Jacchia
Senior Art Director & Video Maker: Eugenio Rinaldi
Strategy Director: Marco Lamoli
Content Marketing Lead: Paolo Picco