first!CCTV Mid-Autumn Festival Gala will be broadcast simultaneously overseas
2021-09-20 11:09:00Source: CCTV News Client
There is a bright moon on the sea, and the end of the world is at this time. “2021 CCTV Mid-Autumn Festival Gala” will meet with a global audience at 20 pm on September 21. It is reported that this is the first time that the main station has broadcast simultaneously overseas in the autumn evening.
In order to allow overseas audiences to have a deeper understanding of the excellent Chinese traditional culture, the headquarters of the International Video News Agency released the headquarters of the Mid-Autumn Festival Gala to overseas TV media for the first time this year. Simultaneous broadcast by overseas media such as Sinovison, Xinflix Media, Switch TV, CATV, Enjoy TV in Malaysia, and ABC and Macau Cable TV out. In order to facilitate overseas audiences to understand the cultural heritage and rich connotations of the Mid-Autumn Festival in the lunar calendar, the International Video News Agency has carefully designed the evening program with English explanations for the first time. Detailed introduction. On the night of the broadcast, the International Video News Agency will also simultaneously compile and distribute the highlights of the evening show, which will be widely distributed to the global media in a fragmented form. CCTV will also broadcast the Mid-Autumn Festival Gala through the CCTV Chinese account on the Facebook platform, the English account on the CCTV Global Page and the CCTV Spring Festival Gala on the YouTube platform.
As of 15:00 on September 19, the main station had not broadcast the first hot autumn evening. It has received more than 200 popular searches, with more than 740 million video views, and more than 7.5 billion readings of program-related topics. The headquarter’s autumn evening aroused widespread attention from media at home and abroad. China Daily, International Daily, Times Tribune, China Television, and Commercial Daily all reported on the evening.
The U.S. “International Daily News” released a preview of the “2021 CCTV Mid-Autumn Festival Gala”, exquisite posters and “Love Poems to the Moon” and other soliciting activities, and planned and produced a “Mid-Autumn Festival Special Issue”, and actively promoted the main station The high-quality content of the autumn evening has recently been published in newspapers and new media in North America and the Philippines.
“China Daily” published an English report “Mid-Autumn gala in Xichang to hail aerospace industry heroes”, which affirmed the “Autumn Evening Quality” reflected in the venue selection, stage art, and programs. The report commented: “From the current public content, whether it is the ingenious location that is highly compatible with the party, or the blending of technology and artistic effects, the combination of ancient and modern stage art effects, and the meticulously crafted program arrangement that conveys multiple concerns, It reflects the quality and ingenuity of this autumn evening.” “Times Tribune” published an article titled “2021 Mid-Autumn Festival Gala: The Story of Ingenious Sculpture and Mid-Autumn Festival”, and also focused on the ingenuity of the gala.
With 30 years of company, the main station autumn evening has formed a unique temperament and style. While continuing the aesthetic and romantic art styles of previous years, this autumn evening will highlight the combination of technology and art to create a futuristic panoramic stage. An immersive experience is realized in the ingenious transformation of virtual and real, ancient and modern, far and near. Create an audio-visual feast that combines thoughts of reunion and family and country feelings, traditional culture and current affairs hotspots, aesthetic romance and local characteristics for a broad audience. It has not been broadcast before it has caused enthusiastic responses at home and abroad.
The CCTV Mid-Autumn Festival will be broadcast on CCTV-1, CCTV-3, CCTV-4 Asian version, European version, American version and CCTV, CCTV news client, CCTV network and other new media platforms at 20:00 on September 21 . In addition, this year’s Mid-Autumn Festival Gala will also be broadcast simultaneously to audiences in Hong Kong, Macau and Taiwan on the Broadcasting Frequency of the Voice of the Greater Bay Area, the Voice of Taiwan Strait and its new media platforms.
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