The prestigious Red Dot Design Award 2024 awarded Hankook, the famend premium tire producer, the title of “Winner” within the Product Design class. This recognition comes following the in-depth analysis of a number of elements, together with the design, high quality, performance and eco-friendliness of commercial merchandise.
The award-winning product is the e-SMART City AU56, an modern tire designed particularly for electrical buses, set to be launched globally later this 12 months. The Red Dot Award win additional strengthens Hankook’s main place within the world electrical car tire market.
The e-SMART City AU56 stands out for the usage of superior compounds that optimize the efficiency of electrical buses. Thanks to the tread block expertise, it gives greater mileage, offering superior grip and prolonged tread life in comparison with conventional bus tires.
The tire sidewall design options block-shaped groove safety and coloration marking, which not solely provides a premium look, but additionally helps cut back the general weight of the tire and decrease put on from contact with curbs and different obstacles.
With this newest recognition, Hankook has gathered a complete of 17 Red Dot Design Award awards since 2013. In 2015, the corporate was the primary Korean to obtain the celebrated Luminary Award, the very best honor awarded by the Red Dot Design Award.
Hankook has been commonly awarded since 2012 with the iF Design Award in Germany and the IDEA Award within the USA. These famend awards, together with the Red Dot Design Award, characterize among the most prestigious awards within the discipline of commercial design. Hankook’s continued success in these high-level competitions is testomony to the corporate’s excessive design requirements, confirming it as one of many world leaders within the tire business.