“The first person received a Neuralink implant yesterday and is recovering well,” writes Elon Musk on his social media platform. He should be able to use the chip to operate a telephone or a computer using his mind. What could be a blessing for people who can’t move still sounds a bit spooky to us. Today Important&More has birthday children, customer focus, toys for young and old, a renaming and quick supplies at home.
#Happy Birthday
2024 – the year of birthdays: Not only planning&analysis is celebrating, but also some institutes can toast this year:
moweb research became 20 years ago founded. Ryan Gibson and Herbert Höckel opened an online market research institute in 2004 that both of them still manage as managing directors today. Around 40 employees now take care of B2B and consumer issues as a full-service provider. And with specialized panels in over 30 languages and more than 3.1 million active members in Germany, Europe and worldwide.
Question turns 25. Peter Wiegelmann and Martin Kühn recognized the potential of the Internet in 1999 and founded a software service provider for online market research. The institute has now grown to 70 employees and offers a full service offering and stands for its methodological expertise as well as individual and flexible solution finding.
planning&analysis turns 50 and accompanies market research with contributions from research practice and critical reporting on the industry. We celebrate in issue 3/24 and look forward to having you there. More information here
#Longread – Customer Centricity: What does the roadmap to success look like?
Companies should respond to the needs of their customers. But that is easier said than done. In a complex and ever-faster business world, authentic customer relationships and customer orientation require the commitment of the entire company. In order to better work on this goal, Heiko Lorenzen, Managing Consult at NTT DATA DACH and previously at DeutschlandCard, summarizes his accumulated experience from 20 years of market research and consulting work. The result is a roadmap on the way to customer centricity. Read now!
#New name for software
The Canadian software company Enghouse Systems combines the products Nebu and Survox and renames it Enghouse Insights. Enghouse acquired respondent targeting and phone data collection solutions provider Survox in 2017 and, four years later, Amsterdam-based research software developer Nebu BV. A year ago, Enghouse also bought the US video technology provider and measurement specialist Qumu. Nebu made headlines around a year ago, especially in the Netherlandsbecause the software for telephone surveys is for one Data leak was responsible. The Dutch made this public Institute Blue (we reported).
#Children and Kidults
In advance of the Toy fair in Nuremberg reports panel provider Circa on 2023 global toy industry sales figures for 12 countries, including Australia, Belgium, Brazil, Germany, France, Italy, Canada, Mexico, the Netherlands, Spain, the United Kingdom and the United States. Went to the G12 Sales in 2023 fell by 7 percent compared to 2022, but were 17 percent higher compared to the pre-pandemic period in 2019, according to Circana’s retail tracking service. In 2023, the average sales price increased by 1 percent compared to the previous year and by 18 percent compared to 2019. Licensed toys accounts for just over a third (31 percent) of the total toy market, underscoring the continued importance of characters and franchises to sales. Pokémon is still the best-selling toy brand worldwide, followed by well-known classics such as Barbie, Star Wars, Marvel Universe and Hot Wheels. Of particular note, LEGO Icons was the leader in growth, driving the trend towards toys for adults, die Kidultsreflects.
#The last
Hungry and the fridge empty. There’s picking up the phone and calling someone Fast delivery service programmed. 16 percent of internet users surveyed have already used a fast delivery service. In 2021 it was only 10 percent. One in three people (33 percent) can also imagine using fast delivery services. This is the result of a survey among N=1,123 people in Germany aged 16 and over on behalf of the digital association By battle. The immediate service is particularly popular among younger people: in the age group between 16 and 29, a quarter (26 percent) have already used fast delivery services, and among 30 to 49 year olds a fifth (22 percent) have used fast delivery services. In the age group over 50, however, it is only 7 percent. Overall, 43 percent see quick delivery services as serious competition for conventional grocery stores.