Campaign managers in inzpire me, Ida Svensson and Andy Cruz, who help customers with Snapchat activations in Norway and Sweden. Photo: Inzpire me
Will make it easier for advertisers to collaborate with Snapchat profiles in the Nordics.
Influencer content on Snapchat has skyrocketed. In the last year, consumption among Snapchat’s three million monthly users in Norway has increased by 83 per cent.
Steffen Rabben, Head of Sales, Snap Nordic. Photo: Press
Inzpire.me has now entered into a partnership with Snapchat in the Nordics to help advertisers succeed with influencer collaboration in the channel.
– The partnership with Inzpire.me will make it easier for advertisers to collaborate with small and large influencers on Snapchat in the Nordics, says Steffen Rabben, Head of Sales, Snapchat Nordic, in a press release.
Matches advertisers and influencers
Inzpire me is Snap’s first Nordic API partner.
– Inzpire.me has technology and extensive experience in facilitating collaboration between advertisers and influencers. When we developed the API, it was natural to start a collaboration with them, says Rabben.
Marie Mostad, Managing Director, inzpire me. Photo: Kai Chen
The API gives Inzpire.me access to audience insights such as location, age and gender of Snapchat influencers.
It also provides access to engagement data such as how many people take screenshots, send a message or share a snap, as well as average viewing time.
– We finally have access to data from Snap that enables us to match advertisers and influence on Snapchat, as well as automate the reporting of results for our customers. This access helps us in our work to create transparency in the industry, says managing director, Marie Mostad.
– Snapchat is going to be a bigger channel for influencer collaboration in the future. Already 100 profiles on inzpire me have given us access to their data, and we look forward to more of our 7,000 profiles and collaboration partners among managements in the Nordics eventually connecting, adds Mostad.
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