Pamela Reif (27) reaches millions of followers with her fitness videos. The influencer now lives in Ibiza. But she now returned to her hometown of Waldbronn for a PR campaign – and sat down at the checkout herself for a good cause.
Fitness influencer Pamela Reif sat at the checkout for an hour in the new branch of a drugstore chain in Waldbronn. The campaign on Saturday raised 5,000 euros for a good cause. This is more than expected, said Philipp Herz, who is responsible for the chain’s branches in the Karlsruhe district. “We would hire them immediately.”
Fitness influencer Pamela Reif during an interview in the dm branch. picture alliance/dpa | Christopher Schmidt
Fitness influencer Pamela Reif during an interview in a dm branch.
5000 euros were raised in a PR campaign for a good cause
The visitors were mainly children and young people who wanted to take photos with the influencer. Reif, who lives in Ibiza and whose workout videos are seen by millions of people on the Internet, took a lot of time for her customers. After the one-hour event, the Karlsruhe native thanked the organizers. She had a lot of fun. According to the drugstore chain, the proceeds are donated to children and youth work in the community near Karlsruhe – for example at the German Life Saving Society (DLRG).
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