The recent collection of WellThread® da Levi’s® maintains its essence with the purpose of reducing the chemical, energy and water impacts of clothing production. To do this, it uses transitional cotton and plant-based dyes to create timeless pieces and incorporate the brand’s classic silhouettes, having less negative impact on the environment.
The line, entirely made with natural dyes, has its jeans dyed with 100% vegetable indigo, obtained after years of innovation, this time presenting fresh clothes in neutral and traditional tones.
Levi’s® WellThread® collection @ publicity
Each WellThread® piece is structured with transitional cotton – material supplied by small farmers in India, who are in the process of changing their production system, moving to one that preserves the health of soils, ecosystems and people.
The series features subtle pieces that vary between blue and white palettes in practical and fluid silhouettes. For women, the Orchard Soft-Structured straight-cut wide-leg pant and iconic Down to Earth Trucker jacket combine for a monochromatic look.
Levi’s® WellThread® collection @ publicity
The ’80s-inspired Mom Shorts feature a plant-based, pixelated botanical print in barely-there light blue, while the stylish and versatile Wildflower denim dress is a warm-weather option. And for men, the line includes the Stay Loose Carpenter pants in a classic, relaxed fit that can be combined with the Stonefield shirt, also from WellThread®.
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