With a contract worth US$66 million (according to speculation) signed, Madonna will present ‘The Celebration Tour’ on Saturday, May 4th, at Copacabana Beach. Globo is also showing it on its streaming platform.
With master sponsorship from Itaú Unibanco and Heineken, production in the country is by Bonus Track, whose partners are Luiz Oscar and Luiz Guilherme Niemeyer. The Government of the State of Rio de Janeiro and the City of Rio de Janeiro support the event.
The Celebration Tour features a special appearance by Bob the Drag Queen, also known as Caldwell Tidicue, on all global tour dates. This is the first show by the best-selling female artist of all time in Brazil since 2012.
Bob The Drag Queen @ publicity
“We are turning 100 years old and celebrating this date alongside our customers in this historic and free Madonna show in Copacabana is something very special and as big as the history of Itaú Unibanco. Madonna is one of the greatest music icons, who has always been ahead of her time and pioneering her art and the construction of global pop culture. She is also one of the protagonists of our 100th anniversary campaign, in which we have talked a lot about what it means to be made for the future, a characteristic of people and companies like ours, timeless, that build legacies and leave positive marks on the lives of millions. of people. I believe that a relevant brand is one that is present in people’s culture and daily lives in a genuine way. Therefore, we decided that, to celebrate our centenary, nothing like bringing the icon of this campaign, free of charge, so that all Brazilians can celebrate and be inspired together with us, in this story that transcends generations”, says Eduardo Tracanella, CMO of Itaú Unibanco. “We will soon be releasing new features for Itaú customers,” he adds.
“It is an honor to be part of this great event, especially in Rio de Janeiro, where Heineken® is the most loved brand by Rio de Janeiro. Providing unforgettable experiences is one of our main objectives and direction of action. We are looking forward to witnessing one of the most anticipated shows in the country, being the official beer of the show that celebrates Madonna’s 40-year career”, highlights Guilherme Bailão, director of Brand Experiences and Sponsorships at the HEINEKEN Group in Brazil.
MONDO MODA is a Lifestyle Portal created in November 2007 by Journalist, Style Editor and Costume Producer Jorge Marcelo Oliveira. The objective is to inform, entertain and question about art, culture, architecture, beauty, decoration, gadgets, games, gastronomy, fashion, the LGBTQIAP+ universe, tourism, among others.