They are one of the most popular promotional products at McDonald’s: the Coca-Cola glasses!
For years, the announcement of the colorful glasses has brought the fast food giant a rush of customers that only very few burgers can keep up with. The items are sold out quickly, and some customers even see themselves as passionate collectors of the Cola glasses.
But the latest edition of the campaign is causing a lot of trouble for some McDonald’s customers. What’s behind it?
McDonald’s offers new cola glass
Coca-Cola glasses from McDonald’s that you can just drink out of? Boring. You can spice this up, the fast food giant thought – and created the “Glow in the Dark” glass, which (see the name) glows in the dark. But of course this only exists under very specific conditions.
The glasses are of course strictly limited, “only while stocks last,” they say. If you want to get it, you also have to be registered as a user in the McDonald’s app – and not every McDonald’s branch takes part in the campaign.
View content from Instagram
At this point there is external content from Instagram that is recommended by our editorial team. It complements the article and can be displayed and hidden again with one click.
I agree to this external content being displayed to me. Personal data may be transmitted to the content provider and third-party services.
It is understandable that these restrictions could annoy some McDonald’s customers. But the reasons for the anger that the burger chain is now facing are more far-reaching.
Trouble over “glow in the dark” lenses
For example, there is a QR code on the packaging of the glass that is supposed to ensure customers take part in a McDonald’s competition – but this exact code apparently does not work for many customers who were already happy about having gotten hold of one of the limited edition glasses .
“Unfortunately the code on the packaging doesn’t work,” writes one disappointed customer on Instagram. Others agree: “Yes, unfortunately not for me either”, “It doesn’t work in the browser” or “Unfortunately not possible with the iPhone” can be read again and again in the comments.
More news:
But it’s not just the code that causes trouble. In order to test the QR code, you first have to get a “Glow in the Dark” glass. With the limited edition, some customers inevitably go away empty-handed – and are extremely upset about it. Even if McDonald’s is partly not to blame at all.
Customer falls into voucher trap
“Biggest joke among the sons,” complains one user on the first day of the campaign, for example – and describes: “Last night we left at midnight, ordered menus, only to find out that the glasses weren’t available until this afternoon. New attempt… and what happened? Coupon not valid today.”
To explain: Each glass coupon can only be redeemed once due to the limited number of glasses. The angry customer had already redeemed his coupon shortly after midnight, when the glass promotion was not yet running – so it was invalid a few hours later when the glasses went on sale.
The “Glow in the Dark” glass campaign runs until May 8, 2024.