Home World Russia-Ukraine war, Heineken announces exit from the Russian market

Russia-Ukraine war, Heineken announces exit from the Russian market

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Russia-Ukraine war, Heineken announces exit from the Russian market

FLY. Dutch beer giant Heineken has announced its withdrawal from Russia. The group announced that its business in Russia “is no longer sustainable or feasible in the current environment. Consequently, we have decided to leave Russia ». Heineken is studying an orderly transfer of the business to a new owner, in full compliance with international and local laws. The group will continue to pay its 1,800 employees in Russia until the end of the year. The group further explains that it will not profit from the sale of its Russian operations and expects to incur an expense of 400 million euros ($ 438 million) as a result.

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Amid the international outrage and sanctions that followed Moscow’s invasion of Ukraine, the Dutch brewer stopped new investments and sales in Russia and ended the production, sales and advertising of his beer. Heineken brand. Heineken added that he continues to “hope that a path to a peaceful outcome will emerge in the near future.”

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