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When in 1989, i Satanic verses by Salman Rushdie, in the translation by Ettore Capriolo, the editorial director of Mondadori is Gian Arturo Ferrari, who, at that point in his life, abandoned the teaching of History of Scientific Thought at the University of Pavia, and chose book publishing as “Only possible life”. Already a long-time collaborator of Boringhieri, he was, in his time still divided between universities and books, editor of Mondadori nonfiction and director of Rizzoli books.