Tiscali Italia SpA, a Tessellis group company active in the Media & Tech sector as well as in Telecommunications, has chosen MADS, a digital marketing agency based in Rome, to manage the Search Engine Optimization (SEO) of its historic news portal, Tiscali News, and thus strengthen its position in the panorama of Italian online information.
The collaboration marks the beginning of a path aimed at relaunching and enhancing the visibility of one of the main reference points for information in Italy, as well as the fulcrum of a complex digital and multimedia ecosystem: a universe that includes generalist content – Tiscali News -, verticals – Milleunadonna, Gamesurf, Bike and TCF – and platforms – Tiscali Shopping, Tagliacosti and Tiscali Mail – with an overall customer base of approximately 9 million users.
The choice to use MADS was dictated by the profound knowledge of the digital world that the Roman agency has demonstrated over the years, supporting numerous companies in the definition and implementation of effective online strategies.
The partnership will not be limited to SEO optimization alone. The two companies are in fact planning a series of joint initiatives, including digital marketing campaigns and the development of new content formats, which will help diversify the portal’s information offer and intercept new segments of the public.
Furthermore, the collaboration is part of a broader context of technological and editorial renewal for Tiscali News, which in the coming months will see the introduction of new features and services, always with the aim of improving the user experience and consolidating the relationship trusted and referenced by its readers.
“The agreement with MADS represents a significant step in our constant commitment to innovation and the quality of information.”, declared Francesco Sortino, Director of the Media & Tech Division of Tiscali, underlining the importance of adapting proactively to the challenges of the digital media landscape. “We are confident that MADS’ experience will contribute significantly to strengthening the online presence of Tiscali News, optimizing the structure of the site, improving the visibility of its contents on search engines and, consequently, our ability to reach and engage an audience ever wider,” concluded Sortino.
MADS expressed great enthusiasm for this new challenge. “It is an honor for us to work alongside a prestigious brand like Tiscali News,” commented Daniele Mastrosimone, co-founder of MADS. “We are ready to deploy all our skills to ensure that the portal not only maintains its information leadership, but increases its organic visibility.”