Ridle Baku promotes Deichmann
A thousand euros for a pair of sneakers? In certain circles that is apparently not a problem. Even the golden shoes that Donald Trump wants to use to top up his campaign coffers cost 370 euros. They will be included in the Deichmann range “Never Surrender” slipper probably not possible, as the retailer’s new campaign shows.
After the sometimes massive price increases in recent years, many consumers are currently having to tighten their belts. Retail companies also know this and are engaged in a real discount battle in the battle for customers’ favor. Deichmann this is just right. The retail giant, which traditionally offers branded shoes at the best possible price and therefore has a certain level of expertise when it comes to value for money, is now throwing its positioning as a price-performance leader into the ring. Helps with this Riddle Baku now also a seasoned Bundesliga professional.
With Baku, who once made his breakthrough with Bundesliga soccer club Mainz 05 and is now under contract with VFL Wolfsburg, Deichmann has found a testimonial that conveys its brand message extremely credibly. Because the professional footballer, unlike some of his colleagues, doesn’t go for big pants or a big wallet in the campaign. Rather, he reports in the commercial that good sports shoes were not always a given for him. “Good shoes at a fair price were important to us back then,” Baku remembers in the TV commercial about his childhood, which he spent with his six siblings in Mainz. “The fact that I had good soccer shoes back then was also because they were available at Deichmann at a fair price,” Baku continued. What is remarkable is how the collaboration came about. Because loud Oliver Cantoria It wasn’t Deichmann who approached Baku, but the VFL star who approached the company. “He is an extraordinary 25-year-old football professional for whom values and social commitment are very important. Just like us. In discussions together, we quickly realized: This is a perfect fit,” says the manager, who works as Vice President at Deichmann Sports & Lifestyle Brands.
Cantoria is not the only decision-maker at Deichmann who is impressed by the 2021 U21 European champion. “Professional football often seems very aloof. Our cooperation with Adidas and Ridle Baku shows a different, down-to-earth facet and the conviction that good, fashionable branded sneakers can also be available at an affordable price,” says Julian Müscherwho was responsible for implementing the campaign as Senior Manager Sports Brands at Deichmann.
Müscher collaborated with the production company on the TV commercial in which the Adidas Breakstart sports shoe, which is available exclusively from Deichmann, is advertised Saymyname as well as Benjamin Zech as lead producer and Franz Becker as the leading cameraman. The agency responsible for planning and purchasing Mediaplus Media1 becomes the commercial where Sebastian Mowk directed, will be on TV in the next four weeks. The advertising film can also be seen in-store.