The media war: creatives and old friends are Zelensky’s weapons

KIEV – Since the war began, Volodymyr Zelensky did not say a single word out of place. He has wisely placed them all close to the heart of those who listen to him. He addressed the US deputies and senators explaining that for Ukraine “every day is September 11”, in front of the British he quoted Churchill, with the Bundestag he evoked “the new Berlin wall raised by Putin”.