40 YEARS. A SINGLE LEGEND
ARRIVES TO THE CINEMA
TRANSFORMERS
40th ANNIVERSARY EVENT
The magic of classic episodes of the 1984 animated series
enriched by an exclusive behind the scenes
starring Peter Cullen, Frank Welker and other original TRANSFORMERS voice actors
At the cinema only on 15, 18 and 19 May
Hasbro Inc., a leading toy and gaming company, announced a special movie theater event designed to celebrate four decades of the TRANSFORMERS franchise with TRANSFORMERS. 40th ANNIVERSARY EVENT. To honor the property’s legacy of bringing action and adventure to fans of all ages, the event will bring select episodes of the classic 1984 animated series “THE TRANSFORMERS” to the big screen. The event will see the participation of various countries from the United States, Europe, Asia and Latin America. In Italy the film will be distributed by Nexo Digital on 15, 18 and 19 May (list of theaters coming soon on nexodigital.it and presales open from Wednesday 10 April).
This special cinematic experience will take fans back to their roots: some of the original TRANSFORMERS voice actors, including Peter Cullen (original voice of Optimus Prime) and Frank Welker (original voice of Megatron), will reunite for the first time in decades to reunite with their characters and recreate the magic of the 1984 animated series. An exclusive backstage view of the dubbing of the pilot episode, More Than Meets the Eye, Part 1, will appear on split screen, followed by a traditional screening of the next three episodes of the series. A unique opportunity to celebrate 40 years of action, humor and the legacy of the TRANSFORMERS in an event that is truly Than Meets the Eye!
“For decades, the battle between the Autobots and Decepticons has been brought to life in films, comics, innovative toys, live-action experiences and digital media, elevating the TRANSFORMERS brand into a global hit series with millions of fans around the world. world. To celebrate 40 years, we’re taking fans back to where it all began,” said Alyse D’Antuono, Vice President, Global Franchise Strategy & Management, Action Brands at Hasbro. “The TRANSFORMERS animated series has captured the imagination of fans of all ages since its debut in 1984, introducing a timeless battle between good and evil fueled by action and adventure. Ask any early fan and they’ll probably tell you where they were when they first heard Optimus Prime’s iconic phrase “Autobots, roll out” or what they felt when they first converted a bot character into its alt mode. Featuring exclusive content featuring the series’ original voice actors, this cinematic event is truly for our fans and invites audiences to experience the fun that started it all.”
TRANSFORMERS. 40th ANNIVERSARY EVENT is distributed in Italian cinemas by Nexo Digital in collaboration with media partners Radio 101, VVVVID and MYMovies.it