Directly from the sunny days of Sicily, the collab was born SOUQ + Ceusa by Traudi Guida, called Italian Days. Highlighting the blue, white and yellow of the famous local landscapes, the partnership was created in order to convey the essence of one of Italy’s most unique islands. With an exclusive pattern, the collab focuses not only on the beauty of the region’s details, but also on the strength of its traditions.
The shapes, the yellow lemons, the stripes. Everything served to create a common universe between the brands. A sparkling immensity divided by the horizon are some of the striking elements that inspired the collection, coordinated by Traudi Guida and the SOUQ team. Just like the city, SOUQ is made of traditions. The appreciation of history, legacy, aspects and personality. Color, ceramics, unique prints and the passion for capturing the beauty of the world are the main pillars of the brand, which are combined in the collab.
The partnership was born to remember good memories and convey the unique feeling of freshness that only Sicily can provide. Made for women who create their own world, cultivating affection, well-being and joy for the soul, the collab brings a line of ceramic coverings and also crockery and plate sets with the collection’s pattern, in partnership with the factory of Schmidt crockery, which will also be sold at SOUQ. Furthermore, the brand created a new look for its best-selling scent called “Sicily”, featuring the Sicilian arabesques that were used in the partnership’s tiles.
Collab Souq
Collab Souq
Collab Souq
MONDO MODA is a Lifestyle Portal created in November 2007 by Journalist, Style Editor and Costume Producer Jorge Marcelo Oliveira. The objective is to inform, entertain and question about art, culture, architecture, beauty, decoration, gadgets, games, gastronomy, fashion, the LGBTQIAP+ universe, tourism, among others.