The mountain that gives birth to the mouse. For weeks, Donald Trump and his have created great suspense around a “new social platform” able to circumvent the censorship of various social networks taken against the former president of the United States after the events of Capitol Hill. A “free” platform that should have allowed the tycoon and his millions of followers to continue interacting despite the decisions of Facebook e Twitter to silence his popular accounts.
The indiscretions leaked from sources close to the former American president, spoke of a completely new tool, financed by Trump himself, capable of creating a very important precedent in the history of social networks. An alternative where the Republican’s followers would have found space. And yet it did not go exactly like that. The “new platform” launched by Trump a few hours ago, it is nothing more than a page on his blog, even quite Marchian, on which contents that would like to resemble tweets, but which leave many perplexities, even from a graphic point of view, scroll.
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An online space organized at worst, probably structured on a very simple WordPress, on which Trump posts his contents and users can decide to leave a like or share it on real social networks. In short, a bit as if they promised you a Ferrari and showed up with a Panda. With all due respect to the Panda, of course.
Don’t trivialize information technology
Now, beyond how much this platform has betrayed expectations a little, this story gives at least a couple of very interesting ideas on the communication and platforms front. First of all, it clarifies an aspect that is too often forgotten when it comes to social networks. What are you talking about Facebook, Instagram O Twitter, it is right to always take into consideration that the strength of these giants rests above all on a very important innovative capacity. A mix of aspects that overwhelms those who try to trivialize information technology. Let’s take Facebook: today the company of Zuckerberg it is worth almost a trillion dollars. It has around 50,000 employees around the world. It bills mind-boggling figures (around 25 billion per quarter), with margins often higher than 50%.
It took Zuck and his team almost 15 years to build this empire made up of technologies, knowledge, datacenters spread across 5 continents. In light of these few data, the idea of being able to create a social network within a couple of months that has the capacity of Facebook appears very absurd. Even if your name is Trump. Even if you have important economic skills.