Original title: Hit the semi-annual report丨Double-digit growth for five consecutive years, Wuliangye achieved revenue of 36.752 billion in the first half of the year
August 29Yibin Wuliangye Co., Ltd. (hereinafter referred to as “Wuliangye”) (000858) issued the “2021 Semi-annual Financial Report” on the same day, showing that in the first half of 2021, operating income was 36.752 billion yuan, a year-on-year increase of 19.45%; Net profit was 13.2 billion yuan, a year-on-year increase of 21.60%。
According to the information compiled by the interface reporter,Since 2016, Wuliangye has achieved double-digit revenue growth for five consecutive years。Among them, from the first half of 2016 to the first half of 2021, Wuliangye’s revenue increased by 18.19%, 17.85%, 37.13%, 26.75%, 13.32% and 19.45% respectively.
Behind the double-digit growth year after year, hiddenWuliangyeContinuous investment in the integration and expansion of the channel system.
It is understood that in recent years, WuliangyeVigorously promote the transformation of channel operations, vigorously promote the high-quality mobile sales of various channels, and vigorously improve the group purchase system; at the same time, actively increase the investment in the construction of sub-warehouses, improve the market distribution speed, and ensure market supply。
Regarding the overall channel transformation, Bohai Securities pointed out in its research report that, since Wuliangye’s second venture, it has planned to break through the problems of its products, brands, and marketing channels in the past. At present, Wuliangye’s product structure, product prices, and sales channels have been straightened out. Under the premise of the right direction, positive feedback will continue to strengthen to ensure that the company fully benefits from the expansion of the high-end liquor market and achieves high-quality sustainable development.
In this regard, industry insiders pointed out that as Wuliangye’s overall channel system continues to improve, Wuliangye will also enter a new track. At the same time, on this track, Wuliangye will also further create “Wuliangye Speed” through a more complete product structure on the basis of channels.
With the improvement of the channel system, Wuliangye’s overall product salesAchieved good growth year-on-year. According to the semi-annual report, in the first half of the year, Wuliangye further strengthened the “three managements” of process management, supply chain management, and plan management to promote cost reduction and efficiency enhancement in production. The production volume of Wuliangye was 15,600 tons, and the production volume of series wine was 107,200 tons. The production volume increased steadily; the sales volume of Wuliangye products was 16,200 tons and the sales volume of series wine products was 101,900 tons, achieving good year-on-year growth to meet consumers’ demand for a better life.
Li Shuguang, Secretary of the Party Committee and Chairman of Wuliangye Group Company, and Secretary of the Party Committee of the Joint-Stock Company, once said that the current production rate of Luzhou-flavor liquor is only 20%, and Wuliangye’s production capacity is limited. Breaking through the raw wine production capacity and raw wine storage capacity will form the focus of Wuliangye’s future growth.
After combing through the information, the interface reporter found that2020 yearWuliangyeThe first phase of the 300,000-ton Taotanchen brewing warehouse with a total production capacity of 80,000 tons has been completed and put into production. The main part of the project has basically completed the main body construction of the special grain craft warehouse for brewing and the automation transformation project of milling, the finished wine packaging and the intelligent storage and distribution project. At the same time, in order to increase the supply of high-quality products, by the end of 2020, Wuliangye is building a total of 16 major projects, including the first phase of the 300,000-ton Taotanchen wine library and the technical renovation project of the Gouchu wine library. The total project investment is planned to be 13.1 billion. RMB 1.3 billion has actually been invested.
In this regard, industry insiders pointed out that sufficient production capacity further meets the needs of Wuliangye in the terminal market. With the continuous expansion of the high-end market, coupled with the continuous efforts of famous and high-quality liquor to sink the channel, the eighth generation Wuliangye has become the main product with a price of 1,000 yuan, which is an inevitable choice for the market.
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