Gardaland will be the first amusement park to host Jumanji – the Adventure, a themed attraction based on the popular film series by Sony Pictures Entertainment. «Gardaland continues on the successful path of licensing agreements with the main world brands. Certainly the global importance of the Jumanji brand will help to further strengthen Gardaland Resort’s image as one of the main tourist destinations in Europe, placing it among the entertainment market leaders – explains Aldo Maria Vigevani, CEO of Gardaland -. Synonymous with adventure, imagination, fun, action and play, Jumanji blends perfectly with the founding values of Gardaland ». From next year the Gardaland audience will experience the adventure of Jumanji, a journey full of pitfalls, surprises and dangers through the wild jungle. The attraction will be a dark ride, for adventure lovers of all ages: a large audience made up of families, teenagers and young adults.
«The Gardaland team is made up of highly talented creatives and storytellers who have designed an immersive experience that expands the world created by films. Thanks to the addition of many innovative elements, fans will be transported beyond their imagination, deep into the jungle of Jumanji, ”said Jeffrey Godsick, executive vice president for Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment.
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After the first 1995 film with Robin Williams, the adventure continued in the new productions Jumanji Welcome to the Jungle (2017) and Jumanji: The Next Level (2019), starring Dwayne Johnson, Jack Black, Kevin Hart and Karen Gillan. The huge success of the three films made Jumanji the greatest film series of all time among those fully owned by Sony Pictures. With over $ 2.1 billion in box office worldwide, Jumanji’s films are popular with both family audiences and teenagers.
In Italy, the two films Jumanji: Welcome to the Jungle and Jumanji: The Next Level grossed a total of $ 26.7 million at the box office, proving to be very popular also for the Italian audience.