The basin to look at is that of the 155 million destined for cultural and creative enterprises, of which 115 million for the digitization of archives. The meeting “The PNRR and cultural and creative enterprises in the music sector” revolves around these figures, which in Milan brought together the Undersecretary of Culture Lucia Borgonzoni, the Director General of Creativity of the Mic Onofrio Cutaia and the trade associations of the music sector. The purpose is to collect proposals and ideas from the companies in the sector on how to structure the tenders that will have the task of distributing the aid put in place by the EU. In ten days, the Draghi government will have concrete proposals from the counterpart on how to build notices on the subject of digitization. Within a month there will be a new summit between the parties to take stock of the work done and finally go to the calls. Important thing: in the new calls there will be no Ateco codes.
By December the first calls for 7.5 million
The idea is to plan the first 7.5 million calls for December. Interventions for another 7.5 million will be banned for December 2022, while the bulk of the 155 million made available by the National Recovery and Resilience Plan will be scheduled by the end of 2023 but in any case spent over the five-year period. «The government is committed», Undersecretary Borgonzoni specifies, «to start the tenders within the year, in the light of everything that has happened in the last year and a half that has put a strain on the supply chain. The summary of the day must be: give us a tight schedule ». The lines of action of the NRP, also in this field, will be “green and digital”, underlines Cutaia. “We will accept the guidelines from the social partners before issuing the calls, trying to anticipate the times”. Among the issues on which to insist, training and creation of a single digitized register of works.
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The impact of Covid on cultural enterprises
We know the overall picture: “In 2020”, read the presentation notes of the meeting, “the total turnover” of European cultural enterprises “was reduced to 444 billion euros, recording a decline from 2019 of 199 billion euros. The shock wave of Covid-19 was felt in all creative and cultural sectors: performing arts (-90% between 2019 and 2020) and music (-76%) are the most affected; visual arts, architecture, advertising, books, press and audiovisuals have recorded a drop from 20% to 40% compared to 2019 ». For culture and tourism, the PNRR puts 4.77 billion on the plate, of which 1.2 billion non-repayable and 3.5 billion on loan. Creative companies go to 155 million.
Between digitization and green
The lever to be moved, for the music sector, is investment 3.3: it ranges from supporting cultural and creative production towards innovation and digital transition along the entire supply chain (115 million), to improving the ecosystem in which the cultural and creative sectors operate by encouraging cooperation between cultural operators and organizations and facilitating the improvement of their skills and retraining (10 million), by promoting the reduction of the ecological impact of cultural events by promoting the inclusion of social and environmental criteria in public procurement policies (10 million), to foster innovation and inclusive eco-design, also in terms of the circular economy and to orient the public towards a more responsible behavior towards the environment and climate (20 million).
How much does it cost to digitize songs
The ministry asks for some reference on the costs of digitizing musical works. The answer comes from Enzo Mazza, CEO of Fimi: «Revaluation and remastering on audio / video formats of the entire catalog of Italian music costs about 1,000 euros per track. Multitrack digitization costs about 50 euros per track, metadata goes from 150 to 250 euros per track ”. For Sergio Cerruti, president of AFI, «it is essential that the tenders do not take into account the Ateco codes and the number of employees of the companies. What remains on the territory of the wealth we produce must weigh ». Mario Limongelli of Pmi talks about “the strategic challenge of digitization for the relaunch of the sector”. Carlo Fontana, president of Agis, intervenes underlining the importance of resources for the green: the future could be “sustainable” festivals.