Recently, the “Shanghai Cosmetic Industry High-Quality Development Action Plan (2021-2023)” was released. It is proposed that by 2023, the Shanghai cosmetics market will strive to reach 300 billion yuan, and the main business income of the cosmetics industry will exceed 100 billion yuan. 10 leading companies with operating income of more than 5 billion yuan, and more than 10 high-quality companies with 2 billion yuan; owning 3-5 leading brands going international, cultivating 20 domestic first-class classic brands, incubating a number of trendy and cutting-edge brands, independent of Shanghai The brand market share has increased year by year.
Benefiting from consumption upgrades and the rise of e-commerce platforms, the beauty market has grown rapidly. In the process of the rise of beauty makeup, Internet technology companies represented by Meitu have used technology to empower the industry and provide multi-dimensional support for the rapid development of the industry.
Enabling the industry with technology to continuously improve the consumer experience
At present, the beauty industry has entered the fast lane of development. According to the data of the Ecological Report on Cosmetics Stores in 2021, China’s beauty market will reach 862 billion yuan in 2020.
With the rapid development of the industry, the subdivision of functional skin care has also received increasing attention. The “2021 Meitu Aesthetics User Value Report” shows that efficacy, texture and word-of-mouth recommendations are the most important factors for users when buying beauty products. However, for ordinary consumers, there are still challenges in how to judge the effective ingredients of products and find suitable products.
In order to provide better services to users and the industry, Meitu uses technology to empower the industry and continue to improve the consumer experience.
Meitu’s new beauty business, Meitu Aesthetics, recruits in-depth consumers who have studied the beauty industry, builds an evaluation system for facialists, and launches the “Meitu Aesthetics Research List” on this basis. Through the real use experience of Yan researcher, it provides consumption guidance for users to become beautiful, and helps brands reach the 300 million Bianmei user group of the Meitu aesthetics platform.
In June of this year, the first half of 2021 @cosme美妆大赏 was launched on the Meitu Aesthetics channel. Meitu Aesthetics became the exclusive domestic cooperation platform of the famous Japanese cosmetics list @cosme美妆大赏. Both parties are committed to bringing transparent and fair beauty ranking information and good reputation to users, providing users with more value.
The first half of 2021 @cosme beauty awards launches Meitu aesthetics channel
Accurately grasp user needs to promote the upgrade of beauty brands
For a long time, some small and medium-sized cosmetics companies will face problems such as insufficient promotion and marketing expenses, which makes their products unable to be recognized by more consumers. The emphasis on the product itself implicit in the @cosme system gives small and medium-sized enterprises that are willing to work hard to polish their products a chance to stand out in the market.
Recently, the “Shanghai Cosmetic Industry High-Quality Development Action Plan (2021-2023)” was released. It is proposed that by 2023, the Shanghai cosmetics market will strive to reach 300 billion yuan, and the main business income of the cosmetics industry will exceed 100 billion yuan. 10 leading companies with operating income of more than 5 billion yuan, and more than 10 high-quality companies with 2 billion yuan; owning 3-5 leading brands going international, cultivating 20 domestic first-class classic brands, incubating a number of trendy and cutting-edge brands, independent of Shanghai The brand market share has increased year by year.
Benefiting from consumption upgrades and the rise of e-commerce platforms, the beauty market has grown rapidly. In the process of the rise of beauty makeup, Internet technology companies represented by Meitu have used technology to empower the industry and provide multi-dimensional support for the rapid development of the industry.
Enabling the industry with technology to continuously improve the consumer experience
At present, the beauty industry has entered the fast lane of development. According to the data of the Ecological Report on Cosmetics Stores in 2021, China’s beauty market will reach 862 billion yuan in 2020.
With the rapid development of the industry, the subdivision of functional skin care has also received increasing attention. The “2021 Meitu Aesthetics User Value Report” shows that efficacy, texture and word-of-mouth recommendations are the most important factors for users when buying beauty products. However, for ordinary consumers, there are still challenges in how to judge the effective ingredients of products and find suitable products.
In order to provide better services to users and the industry, Meitu uses technology to empower the industry and continue to improve the consumer experience.
Meitu’s new beauty business, Meitu Aesthetics, recruits in-depth consumers who have studied the beauty industry, builds an evaluation system for facialists, and launches the “Meitu Aesthetics Research List” on this basis. Through the real use experience of Yan researcher, it provides consumption guidance for users to beautify and help brands reach the 300 million Bianbei user group of Meitu aesthetics platform.
In June of this year, the first half of 2021 @cosme美妆大赏 was launched on the Meitu Aesthetics channel. Meitu Aesthetics became the exclusive domestic cooperation platform of the famous Japanese cosmetics list @cosme美妆大赏. Both parties are committed to bringing transparent and fair beauty ranking information and good reputation to users, providing users with more value.
The first half of 2021 @cosme beauty awards launches Meitu aesthetics channel
Accurately grasp user needs to promote the upgrade of beauty brands
For a long time, some small and medium-sized cosmetics companies will face problems such as insufficient promotion and marketing expenses, which makes their products unable to be recognized by more consumers. The emphasis on the product itself implicit in the @cosme system gives small and medium-sized enterprises that are willing to work hard to polish their products a chance to stand out in the market.Return to Sohu to see more
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