ROME – Just choose the model you like, configure it and pay the security deposit by credit card. After choosing whether to pay by bank transfer or by financing, it remains only to decide whether to have the car delivered to your home or to collect it at the dealership. This is the last frontier crossed by the Koelliker Group with the launch of the new Mitsubishi Motors Italia e-Market environments. An all-digital strategy that will see the other brands distributed in Italy by the Milanese importer also land on e-commerce.
Created specifically by Microsoft Italy, the new “end to end” E-commerce platform therefore joins the traditional method of purchasing through a dealer, which however remains available for final collection if this option is chosen.
“The e-Market offers the opportunity to live a brand new shopping experience that starts from the web, through a platform created by Microsoft for us, and ends at home”, explains Luca Ronconi, CEO of the Koelliker Group. “A method that concretely marks the start of our new omnichannel strategy, which allows the user to independently choose which channel to go to: online, offline or both. Our goal is to support the user throughout his customer journey, enabling him to choose the method most suited to him, according to his needs and preferences “.
“We are proud to have collaborated with Koelliker to create an e-Commerce platform that, leveraging Dynamics 365 and through Microsoft’s artificial intelligence services, will be able to increasingly enrich the customer journey”, adds Giacomo Frizzarin, Director of the Small Division , Medium & Corporate of Microsoft Italia. “This project is part of a broader collaboration for Koelliker’s digital transformation, which sees the company increasingly evolve in step with the times towards a new generation of vehicles, which cannot ignore a new customer experience”. (fp)
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