People’s Daily Online, Beijing, November 6 (Reporter Li Nanhua) According to the State Administration for Market Regulation, the “Double Eleven” network centralized sales promotion activities are imminent. The 11th “Work Reminders for Online Promotional Business Activities” (hereinafter referred to as “Work Reminders”) aims to standardize sales promotion operations, effectively maintain the order of the online trading market during the “Double Eleven” period, and protect the legitimate rights and interests of consumers.
“Work Tips” mainly include strictly implementing the main responsibility, strictly regulating the promotion behavior, strictly regulating the advertising behavior, strictly prohibiting unfair competition behavior, strictly preventing the operation of counterfeit and shoddy goods, strictly prohibiting the sale of illegal and prohibited goods, and properly resolving online consumption disputes. Strengthen the eight aspects of government-enterprise communication and collaboration.
Image source: Official WeChat of the State Administration for Market Regulation
The General Administration of Market Supervision requires local market supervision departments to strengthen guidance, and urge and guide platform companies to fulfill their legal obligations and fulfill their main responsibilities through offline interviews, online guidance, and publicity and education; strengthen monitoring and supervision, and strictly investigate and deal with violations of laws and regulations to ensure smooth flow 12315 complaints and reporting channels, protect the legitimate rights and interests of consumers, and regulate the order of the online trading market.
At the same time, the market supervision department reminded that during the “Double Eleven” period, consumers should consume rationally and raise their awareness of rights protection. They should promptly complain to platform companies or market supervision departments when encountering infringements, and use legal weapons to protect their legitimate rights and interests.Return to Sohu to see more
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