No, it’s not Carnival yet. Don’t worry, you haven’t missed anything. So seeing Arnold Schwarzenegger in full suit from Zeus, the Greek god, has another meaning. It’s a teaser, a puzzle to drive us crazy about BMW, given that the logo of the German company appears at the end of the video. But let’s go in order: in the US the campaign for the Superbows on February 13 has started between Cincinnati Bengals and Los Angeles Rams. And companies try to have fun and communicate something nice. So, here we are at the commercial: we are in a bougie coffee shop, where a barista (actor Matty Cardapole of Stranger Things and Reservation Dogs) struggles to announce the name of an order for a macchiato coffee. “Zeus?” he asks hesitantly.
And Schwarzy introduces himself, to whom the bartender asks: “like the god of lightning?”. “That’s exactly how it is,” Arnold-Zeus replies, with a stoic expression on his face, before taking his coffee and leaving. “Great,” says the boy, not quite sure what is going on. The commercial closes and the BMW logo flashes with the date of February 13, 2022 and the Super Bowl flashes with its lightning bolt.
The title of the video is “Something Electric is Brewing”. Arnold-Zeus will act as an electric power supply for the fans. On Twitter he also enjoyed ‘Terminator’, now Zeus: “So you can pronounce” spotted “, but not” Zeus “???”. Other episodes will follow …