Home » Palladium challenges Club Med with two new luxury hotels in Sicily

Palladium challenges Club Med with two new luxury hotels in Sicily

by admin

The key points

  • The Palladium plan
  • The area between Campofelice Roccella and Cefalù
  • International development

Palladium Hotel Group celebrated its 50th birthday last year, as stated in a note. The hotel group that counts today 48 hotel in 6 countries (Spain, Mexico, Dominican Republic, Jamaica, Italy, Brazil) and more than 14,000 rooms under 10 different brands, today opens two structures in Sicily to maintain its positioning in luxury hotels in the Mediterranean.
Palladium Hotel Group developed the project linked to Grand Palladium Garden Beach Resort & Spa e Grand Palladium Sicilia Resort & Spa together with the strategic partner Azora. It is a 10-hectare resort consisting of two hotels with 469 rooms. After the success of the Grand Palladium Hotels & Resorts brand in the Caribbean and Ibiza, the group has decided to export this brand to Italy, with 2 5-star all-inclusive properties in Sicily, Campofelice Roccella.
The total investment includes refurbishment and development of the resort as part of a joint venture with the Azora group. The Sicilian openings are a clear bet on a growing destination with strong potential in the Mediterranean and in an area where a “competition” with the pole is looming Club Med of Cefalù, even if they are tourist groups with different profiles.
Located on the seafront in Campofelice di Roccella, the Palladium resort is a 50-minute drive from Palermo, also close to Bagheria, Termini Imerese, Monreale.

Palladium Hotel Group is a Spanish hotel group owned by the Grupo Empresas Matutes (GEM). As mentioned, it has 48 hotels and more than 14 thousand rooms in six countries: Spain, Italy, Mexico, Dominican Republic, Jamaica and Brazil, operating on 10 brands: TRS Hotels, Grand Palladium Hotels & Resorts, Palladium Hotels, Palladium Boutique Hotels, Fiesta Hotels & Resorts, Ushuaïa Unexpected Hotels, Ayre Hoteles, Only YOU Hotels, BLESS Collection Hotels and the licensed brand Hard Rock Hotels in Ibiza and Tenerife.

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