New mission, new journey, new brand and new image. On June 6, the China Radio and Television Brand Upgrade and Radio and Television 5G and Integrated Business Brand Conference was held. The three brand logos and advertising slogans of “China Radio and Television”, “Radio and Television 5G” and “Radio and Television Huijia” were unveiled at the same time, and radio and television network companies in various places were open for business The hall door was changed synchronously, and the nationwide radio and television 5G friendly user 192 number reservation activity was officially launched at the press conference.
Leaders from the Central Propaganda Department, the Ministry of Industry and Information Technology, the Ministry of Finance, the State Administration of Radio, Film and Television, and relevant departments in Beijing, as well as relevant leaders of China Radio and Television’s strategic partners, attended the ceremony, and together with members of the China Radio and Television leadership team, jointly unveiled the China Radio and Television brand. Song Qizhu, Secretary of the Party Committee and Chairman of China Radio and Television, delivered a speech on “Promoting the High-quality Development of China Radio and Television with Brand Power”.
China Radio and Television stated that forging ahead on a new journey and undertaking a new mission requires reshaping a new brand and establishing a new image. This is an important measure for modern enterprises to carry out marketing; it is an important carrier to convey ideas and communicate feelings to the vast number of users; It is an inevitable choice to build a differentiated competitive advantage in the market environment. Under the guidance of the new brand, China Radio and Television will unswervingly inherit the red gene, serve the people wholeheartedly, serve the people wholeheartedly, and practice the original intention and mission of China Radio and Television with practical actions; Health-oriented, continue to improve network security capabilities, expand the broad space for private network services, and build an indestructible information network security base for the construction of a cultural power, a network power, and a digital China; will unswervingly embrace blue technology, maintain integrity and innovation, and integrate and open up. , develop a smart radio and television network, build a “mobile phone + TV + broadband + voice + live satellite + X” fully integrated business system, deeply cultivate smart homes, serve cultural and people’s livelihood, integrate into thousands of industries, empower the digital economy, and develop a radio and television characteristic. Integrated development path.
As the Wasu Group of Zhejiang Radio and Television Network Company, its Huanglong Business Hall held an offline “Radio and Television 5G” unveiling ceremony simultaneously on the morning of June 6. The relevant person in charge of Wasu said that with 5G, traditional video services will gain new development opportunities, and users can better experience AR, VR, and ultra-high-definition live content, and enjoy panoramic immersive visual experience. With 5G, the home Internet of Things will be deeply integrated with 5G of radio and television, providing personalized smart home services for each user. Wasu will serve the construction of smart cities in a new way, and various scenarios such as 5G+smart government affairs, 5G+smart health, and 5G+smart transportation will emerge as the times require. After the official commercial use of 5G, Wasu will give full play to the advantages of the 700M golden frequency band of the TV, combined with the advantages of rich content resources and localized services, conscientiously implement the 5G number assignment work of the TV, and actively improve the 5G service capabilities of the TV and TV platform. Breakthroughs have been made in the integration and development of media and other aspects, to better serve the province’s 16 million cable users and 2 million broadband users, and make Wasu’s due responsibilities and contributions to the province’s digital reform work and high-quality construction of a common prosperity demonstration zone.
It is understood that within Zhejiang, Wasu’s 9 flagship business halls in 8 cities including Hangzhou, Jiaxing, Huzhou, Lishui, Zhoushan, Quzhou, Shaoxing and Jinhua also held an unveiling ceremony simultaneously at 10 am on the 6th.