On October 16, the 2021 China Ping An New Maker Conference hosted by Ping An was held in Shenzhen, and it was announced that Ping An’s “talent” recruitment season was officially launched. The recruitment season is a talent recruitment program launched by Ping An of China. It aims to create an exclusive training system for life insurance agents and help life insurance agents faster Adapt to the working environment, complete the advancement of life, and become the future life insurance elite and the “insurance entrepreneur” leading the industry.
The theme of this conference is “Dare to do something.” He Fan, a well-known economist and professor at the Antai College of Economics and Management of Shanghai Jiaotong University, and Ma Dong, a well-known host and Ping An Recruitment Ambassador, attended the event and published “New “The Entrepreneurship Prospects in the Era and the Talent Development Trend of the Insurance Industry” Keynote Speech.
Ping An recruits “talent” season to help you “better” your future
Since the “14th Five-Year Plan”, the insurance industry has been mentioned many times as a link in economic development. China has become the world‘s second largest insurance market. It is estimated that the compound growth rate of premium income will reach 10% in the next ten years. The room for growth is very broad. In addition, in the context of an aging population, the country vigorously develops the pension and health industry. Data shows that the compound annual growth rate of the health industry from 2019 to 2023 is expected to increase by 11%. According to the “Overview of China’s Health Management Service Industry in 2020″, China’s current basic pension insurance replacement rate is less than 50%, pension insurance premium income accounts for only 2%, and the pension insurance coverage rate is still insufficient.
Ping An’s seasonal plan for recruiting “talents” points out that Ping An Life will provide agents with “excellent training”, “excellent treatment”, “excellent development”, and “excellent platform”, among which “excellent cultivation” will be “excellent +” insurance The agent builds a 12-month exclusive training system, through 8 days of pre-job training, 90 days post-job follow-up actual combat training, monthly concentrated training from 4 to 12 months, matching rich products, main extension support, and helping agents move forward The road to “dare to do”.
“Premium treatment” will open up income space for agents, who can obtain project income through performance allowances, training allowances, special allowances, and development allowances. In terms of “excellent development”, Ping An Life provides agents with a comprehensive promotion route and clear career planning. After an agent becomes a formal salesperson, he can freely choose an organization development route or a marketing development route, and eventually become an “insurance entrepreneur” or an “insurance expert”.
In terms of “excellent platform”, Ping An provides agents with multiple platform support such as Ping An Financial Butler and Pocket E Marketing, as well as diversified services and products such as insurance + health management, insurance + high-end pension, including “1” professional doctors , “4” service content, “10” big management methods, and “5” standard to help meet the different needs of customers.
Through the reform of “digital recruitment”, Ping An Life has realized the digital management of the entire recruitment process, with intelligent support for all links, and effectively solved the pain points and difficulties in the recruitment process through scientific and technological means to ensure the timeliness and accuracy of recruitment. The “talent” season of Ping An recruitment is mainly for candidates who have a college degree or above, are between 25-45 years old, have reached the local social income, and have lived in the local area for more than one year.
At the New Maker Conference, Professor Fan He said that our country has now entered a new type of “deterministic era”, showing unlimited potential for entrepreneurial prospects. When talking about his entrepreneurial experience, Ma Dong said that as long as he takes root in the field he loves and grasps the opportunity and the empowerment of the platform, there will be more possibilities in life.
Hierarchical and refined management of agents to further promote life insurance reform
Since the beginning of this year, focusing on the two aspects of channel and product upgrades, Ping An has continued to deepen its life insurance reform and continue to explore high-quality development paths. In terms of channels, Ping An Life has passed a “three-good and five-star” evaluation standard, three-tier differentiated operations (diamond team, potential team, and newcomer team) and four digital tools (digital sales department, digital recruitment, digital activity volume management) , Digital training/AskBob), all-round empowering agent channel operation.
In terms of agent recruitment, Ping An Life has shifted from the traditional “big in and big out” model to building a “three highs” team with “high quality, high productivity, and high income”, and implemented hierarchical and refined operations, and through digital empowerment, Promote high-quality transformation of the team. From the perspective of team stratification management, it vigorously cultivates the diamond team. Ping An Life will expand the diamond team scale and increase the production capacity by delineating the sales department with excellent management and development potential, matching exclusive services, products, and activities, expanding the diamond team size and increasing the production capacity; continuing to stabilize the potential team, Ping An Life insurance will carry out standardized management of over 200 actions through digital activity management, and strive to increase the activity rate and income of potential teams; increase the retention of new recruits, and Ping An Life will implement the “excellent +” increase and upgrade through the dual-track development of regular recruitment and innovative projects , To increase excellence with excellence, gradually increase the proportion of high-quality newcomers, implement newcomer management projects, and help the newcomers better retain the team through training upgrades and product escorts.
In addition, Ping An Life took the lead in the development of a three-good five-star evaluation system, focusing on “good performance, good quality, and good behavior”, and established a set of indicators covering the four modules of manpower, production capacity, performance, and daily operations. Business evaluation standards. According to the different scores of the sales department, the evaluation is qualified, one-star to five-star, and a clear action goal is established for the daily operation of the department-to achieve the star-level sales department, and guide the sales department to move towards high-quality development. In terms of technology empowerment, Ping An Life makes full use of technological advantages to save 90% of the management time of the sales department manager and improve the management level of 95% of the sales department as the goal. In core aspects such as management, a series of digital platform tools have been developed to empower department heads and front-line agents.
Innovation is the soul of social progress, and entrepreneurship is an important way to promote social development and promote the happiness of people’s livelihood. Ping An will not forget its original aspiration, continue to iterate and innovate, promote the development of more talented life insurance talents who dare to do something, create a better innovation and entrepreneurial environment for the industry, continue to be grateful for the country and give back to the society.Return to Sohu to see more
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