The Future of Automotive Technology Takes Center Stage at CES 2024
At the Consumer Electronics Show (CES) 2024 in Las Vegas, a significant shift was observed in the focus of car companies, marking a departure from the traditional emphasis on “concept cars” towards the integration of AI technology in various industries.
The automotive sector was dominated by large models and the application of AI technology in vehicle systems. The collaborative concept car “AFEELA” by Sony and Honda, the ChatGPT technology introduced by Volkswagen, and the MBUX virtual assistant by Mercedes-Benz showcased the adoption of large model technology in the automotive industry.
In addition, traditional chip companies like Intel and AMD have entered the automotive industry’s System on Chip (SoC) sector, competing fiercely with established players Qualcomm and Nvidia.
The emergence of Chinese companies such as Hesai Technology, Sagitar Juchuang, and Tudatong, with advancements in Lidar and chips, demonstrated China’s status as a key player in the autonomous driving field.
This year, the automobile industry has fundamentally shifted its focus from concept cars to the widespread application of AI technology, introducing significant innovation in smart cockpits, driving assistance systems, and more. This adoption of AI signifies the rapid transition of the automotive industry towards a digital and intelligent future, promising greater innovation and revolution in the times to come.
The article unfolds with a discussion on the decline of concept cars and the introduction of electric vehicles by leading car companies like Honda, Hyundai, and Vinfast. It details the concept cars presented at the event, highlighting new technologies and progress towards electric vehicles through powerful partnerships.
Moreover, the article focuses on the acceleration and integration of large model technology in automobile systems, highlighting advancements by companies such as Mercedes-Benz, BMW, and Volkswagen. The use of generative AI, augmented reality, and intelligent personal assistants showcased the integration of AI in vehicle technology.
The role of chip giants like Nvidia, Qualcomm, Intel, and AMD in the automotive industry was also a major focus. The article illustrates how these companies are competing to provide innovative chip solutions for the next generation of smart vehicles, including the adoption of AI and autonomous driving systems.
Additionally, the article delves into other technological advancements in the automotive supply chain, featuring innovative offerings by companies such as Hyundai Mobis, BOE, Continental, and Yijing Technology. The innovations discussed range from large-scale smart cockpit screens and crystal center displays to advancements in lidar technology, marking a significant shift towards intelligent, personalized, and safe travel experiences in the automotive industry.
In conclusion, the article reflects on the pioneering strides made in automotive technology at CES 2024 and emphasizes the industry’s commitment to continuous innovation. The integration of AI, electrification, smart driving, and smart cockpit technologies marks the beginning of a new era in the automotive sector, promising a future filled with intelligent, convenient, and safe travel possibilities.
[This article is authorized by the WeChat public account of the investment community partner: GeekPark. This platform only provides information storage services. If you have any questions, please contact the investment community at ([email protected])]