21 Invest invests in Witor’s, a Cremona-based company with an international scope, leader in the production of chocolate products. «I am convinced that Witor’s tradition and innovation will be able to combine with the industrial approach and skills developed by 21 Invest in the world of food. Together we have the opportunity to reach a leading position in the chocolate market, with a certified supply chain and particular attention to sustainability, elements that are now essential for any successful company »comments Alessandro Benetton, president of 21 Invest.
Founded in 1959 by Roberto Bonetti, Witor’s, which produces the Boero chocolate, is managed by the founder’s sons, Rossano and Michele Bonetti, with a staff of around 220 employees. The company has a total turnover of around 80 million euros, of which about half generated in the over 80 countries in which it is present. Witor’s also has a portfolio of over 350 products, in which pralines and eggs, reference segments in which the company enjoys a leading position in Italy, have been progressively integrated with Easter eggs, chocolate bars, snacks, biscuits and creams. spreadable.
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Rossano and Michele Bonetti say: «We are proud that Witor’s can be supported by an operator like 21 Invest to stimulate the next phase of the company’s development. We believe that the skills developed by the 21 Invest team, the track record in similar projects and the international network it will bring will be key ingredients of the industrial project that we will carry out together, with a view to strengthening the company’s positioning ».
In the coming years, the company intends to meet the growing demand in the “free from” segments, foods that boast the absence of particular components such as sugars or gluten, for which dedicated production areas are reserved and which will represent one of Witor’s development pillars. , and expand the offer of ethical and eco-friendly products, reads a note from 21 Invest. One of the distinctive aspects of the company is, in fact, the attention to the production chain. Witor’s supports sustainable cocoa cultivation by purchasing UTZ and Fairtrade certified cocoa, two programs that make production activities efficient and improve the working conditions of farmers, as well as continue to guarantee quality raw material at Witor’s.
Witor’s attention to ethics and the environment are elements shared by 21 Invest which aims to support the company in reaching 100% of UTZ certified chocolate purchases in the coming years.