Home Business A box of Moutai sold at a high price of £1 million in 1974: the winning bidder is an Asian collector-Hardware

A box of Moutai sold at a high price of £1 million in 1974: the winning bidder is an Asian collector-Hardware

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As we all know, Moutai is one of the three famous wines in China. Feitian Moutai has always been in short supply, and its price of 1,499 yuan has been speculated to more than 2,000 yuan. However, compared to Feitian Moutai,The former “Sunflower Brand” Moutai can be described as a sky-high price. According to media reports, on June 18, local time, Sotheby’s auction house in London, England auctioned a box of 1974 “Sunflower” Moutai, and the final transaction price was as high as 1 million pounds (about 9 million yuan).


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According to the auction house, this lot includes 24 bottles of 1974 “Sunflower” Moutai. Between 1968 and 1978, the “Sunflower” logo temporarily replaced the “Flying Fairy” for export sales, and the number of products produced in 1974 was the smallest.

A total of 14 bidders participated in this auction,The estimate before the start of the auction was between 200,000 and 450,000 pounds. However, in the end, a high price of 1 million pounds was sold, which means that the average auction price of a bottle of Moutai is as high as 375,000 yuan, which is also the highest auction price in the history of a single batch of Moutai outside China.

Sotheby’s stated that the winning bidder for this batch of Moutai was a collector from Asia, but the auction house did not disclose the specific information of the buyer. In addition, the auction house also stated that this is only the first batch of Moutai to be auctioned.

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It is understood that Moutai is a traditional Chinese specialty wine. It is one of the world’s three major distilled wines as famous as Scotch whiskey and French cognac. It is also one of China’s three major wines “Mao Wujian” and the originator of Daqu sauce-flavor liquor with a history of more than 800 years.


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