The sports goods group Adidas has filed an application with the US Patent and Trademark Office to ban the Black Lives Matter organization from using the three yellow stripes in its logo.
According to the company, there is a risk of confusion with the three white Adidas stripes.
The Black Lives Matter Global Network Foundation gained notoriety in 2020 as it campaigns against police violence against black people.
Three yellow stripes in the logo of a central foundation of the US movement Black Lives Matter cause a trademark dispute with Adidas. The sporting goods group is taking action with the American Patent and Trademark Office against the use of the stripe design on clothing, bags and websites, among other things. adidas references in that application submitted on Monday risk of confusion, as the three stripes have been a trademark of the company since the 1950s.
Black Lives Matter is a loosely organized movement that has gained strength in recent years, particularly after cases of brutal police violence against Black Americans. The Black Lives Matter Global Network Foundation was founded in 2013 by the originators of the movement and is considered influential among activists. She had registered her trademark design with three stripes in November 2020, according to the documents.
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dpa/hr