In recent years, with the continued favorable policies and the continuous stimulus of the mass tourism economy, mid-range hotels have occupied an important share of the market and their performance has been eye-catching. At present, mid-range hotels have become the undoubted mainstream of the industry, and this also makes the competition in the mid-range market continue to increase. As the main force of the mid-range brand of Huazhu Group, the whole season hotel has expanded to more than 1,200 stores nationwide through continuous expansion. With the sinking of the market, in the future, the whole season will expand 3000 to 5,000 stores.
Under the all-round view of China Lodging Group, Ji Hotel can focus on improving the user experience without worrying about other issues. It is precisely because of the guidance of China Lodging Group that Jiji Hotel is able to pinpoint its positioning, create products and services for the general core needs of the middle class, adhere to simplicity and authenticity, return to the original, always pay attention to the needs of guests, and form itself. The key point of competition. When you walk into the Jiji Hotel, you will see elegant and warm-textured decorations, which bring you a double pleasure both physically and mentally.
Orient, comfort, humanity… are displayed in all aspects of the hotel. For Jiji Hotel, most of the Chinese media commented on “the purest Chinese lifestyle”. Jiji Hotel CEO Shen Yijun also said that Jiji Hotel wants to build a mid-range hotel that conforms to the Chinese lifestyle.
While continuing to improve the quality of its own service, Jiji Hotel is also actively fulfilling its social responsibilities.During the epidemic, in the Wuhan area of Jiji Hotel, there were more than a dozen Jiji stores in response to the call of the country. Teams, volunteers, and quarantined suspected patients have provided high-standard support services.Outside Wuhan, there are stores all over the country sticking to the front line, with efficient, professional, and reliable service performance, providing countless people affected by the epidemic with trustworthy Safe haven.
While the epidemic has brought a negative impact on the hotel industry, it has also greatly opened the window for industry integration. In the eyes of industry insiders, the incremental space of mid-range hotels is the most attractive. In addition, in the era of consumer classification, consumers’ demand for unique experience is constantly rising. Therefore, the whole season draws the humanistic spirit from the Eastern wisdom, extracts the value connotation from contemporary life, and creates high-quality experiences through the services of relatives and friends. In the Eastern land, more people can feel the natural decentness of the East. It is improving the journey for 400 million middle-class people. quality of life.
Source: Beijing Evening News
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