188
In and of itself, losses wouldn’t be a problem, since Limp rules what traders call “loss leaders.” Products offered at or below cost price in order to lure customers into stores. In Amazon’s case, for example, smart speakers and tablets on which the group can then offer services such as online shopping, videos or music. A similar strategy to Apple, which is also growing strongly with services. With one difference: in contrast to Amazon, Apple also allows the hardware to be paid for princely, while Amazon’s losses are piling up ever higher – and the technical quality of many products is now also being viewed critically.