by Verità&Affari editorial team
Apple would be in the process of integrating the engine Google’s Gemini artificial intelligence in the new iPhone 18. If it goes through, the deal would be a turning point for the artificial intelligence sector. According to Bloomberg, the two companies are negotiating to allow Apple to license Gemini, which is Google’s set of generative artificial intelligence models.
Apple is preparing new features as part of its upcoming iPhone iOS 18 – coming in 2024 – based on its own in-house AI models. But it’s at search for a partner to enhance the functions in the generative part, including those for creating images and writing essays based on simple instructions. For this, Apple recently also discussed with OpenAIbacked by Microsoft, considering using its model.
The Cupertino company and Google have not decided on the terms or branding of an AI deal or finalized yet how it would be implemented. Just in February, Apple’s number one Tim Cook said the company plans to reveal more details about its plans to use generative artificial intelligence later this year, adding that the company is investing “significantly” in the area.