Original title: Beijing Banking and Insurance Regulatory Bureau to rectify the chaos of Internet insurance marketing “1 yuan in the first month” “free insurance” was suspended!
The Beijing Banking and Insurance Regulatory Bureau issued a notice a few days ago, requiring insurance companies and professional insurance intermediaries to stop publishing Internet insurance marketing advertisements in Beijing that have excessive marketing and consumption-inducing problems, including but not limited to “1 yuan in the first month” “1” Induced and misleading content such as meta-upgrade, “free insurance”, “physical lottery”, and “time-out suspension”, as well as advertisements with unclear advertising logos, inconspicuous close buttons, and clicks on the entire screen.
The Beijing Banking and Insurance Regulatory Bureau found in the investigation that Internet insurance marketing advertisements containing “first month 1 yuan”, “1 yuan upgrade”, “free guarantee”, “mobile lottery” and other contents are more common in the market, and the relevant advertisements are unclear. It is not significant, and is often closely integrated with consumption scenarios such as shared bicycles and power banks. To a certain extent, it is using consumers’ attention “blind spots” to drain traffic. At the same time, some consumers do not read the products carefully due to insufficient understanding of insurance products. Terms, easily lead to consumer complaints and disputes.
In order to thoroughly implement the work spirit of the China Banking and Insurance Regulatory Commission on the special rectification of Internet insurance chaos, standardize Internet insurance marketing and publicity activities in Beijing, and effectively protect the legitimate rights and interests of insurance consumers, on August 24, the Beijing Banking and Insurance Regulatory Bureau issued the “Regarding the Special Rectification of Beijing Area” “Notice on Related Issues of Internet Insurance Marketing and Propaganda”, to tackle the chaos in Internet insurance marketing and promotion.
The “Notice” also requires insurance institutions to uniformly manage Internet insurance marketing and publicity activities in the Beijing area, formulate and improve relevant systems, establish daily management accounts, and report to the regulatory authorities on a quarterly basis. In the follow-up, the Beijing Banking and Insurance Regulatory Bureau will carry out normalized network monitoring and inspections based on the Internet insurance marketing and management ledgers submitted by insurance institutions, and will deal with the problems of misleading risks, high complaints, violations of insurance regulatory laws and regulations, etc. For publicity activities, regulatory measures such as corrections within a time limit or administrative penalties shall be taken in accordance with the law to effectively protect the legitimate rights and interests of consumers.
The Beijing Banking and Insurance Regulatory Bureau also reminded consumers that when purchasing Internet insurance products, they must establish a rational consumption concept, carefully and comprehensively understand the terms of insurance products, and carefully click and confirm relevant content while enjoying the convenience of consumption brought by Internet technology. Apply for insurance rationally and earnestly safeguard their legitimate rights and interests. (Main station CCTV reporter Wang Lei)
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