Burger King Offers $1 Million Prize for New Whopper Recipe
Burger King, the popular American fast food chain known for its hamburgers, has announced a new contest called the “Million Dollar Whopper” Contest. The competition is open to all customers who believe they can create a better version of Burger King’s classic Whopper.
The objective of the contest is to reinvent the classic hamburger with new and unique ingredients. “More than 50% of guests customize their Whopper sandwich and now the possibilities of what those customizations include are endless,” said Pat O’Toole, marketing director at Burger King. This contest shows that Burger King is committed to doing things the diners’ way.
The winner of the competition will not only receive a prize of one million dollars, but their new, personalized “Whopper” will also be sold for a limited time at all Burger King locations nationwide.
To participate in the contest, individuals must have a Burger King Royal Perks account, be legal residents of the United States, and be over 18 years of age. However, no purchase is necessary to enter the contest.
The judging panel will select the three most outstanding Whopper sandwich creations, and the finalists will be invited to Burger King headquarters in Miami to put the final touch on their sandwich ideas. Customers will also have the opportunity to try the three Whopper sandwiches and vote for their favorite.
This contest has generated a lot of excitement, and it is expected to showcase the creative potential of Burger King customers. With approximately 200,000 ways to customize the Whopper, the possibilities for a new and improved version are seemingly endless. The deadline to participate in the contest is March 17 of this year.