There are many players in the supplement market. The top dog is Orthomol, which is led by Nils Glagau (left). More and more providers are focusing on women’s health, such as Her One by Chanyu Xu (r.). RTL, Fembites, Her One, Orthomol; Getty Images / OlgaMiltsova | Collage: Dominik Schmitt
The name Lea Lange is familiar to many in the startup scene: she is the founder of the poster startup Juniqe, into which investors have invested millions. And she is the woman who later sold her company to Myposter. Now she is back with a new startup. Completely different topic. Lea Lange has recently started making nutritional supplements specifically for women. Her company Lunary offers powders and capsules with micronutrients. “It was clear to me from the start that I wanted to do something around the topics of women and health,” the founder tells the Business Week. “Among other things, I looked at what kind of products receive a lot of investment in America.” Or to put it another way: Lange is starting out in a market where there is a lot of music.
Read too
Lea Lange has sold her poster startup Juniqe
Health has always been very important – more and more startups are getting involved in the business of vitamins and promises of eternal fitness. The target group “women” seems to be particularly in focus. Investors are also flocking, there seems to be a lot to be gained. But there is also criticism. Especially this: Is all of this even necessary? We took a closer look at the nutrient supplements market.