The various home delivery platforms are engaged in a race on the edge of the minute. The new record is from Deliveroo which promises deliveries in 10 minutes with the Hop service which provides for the delivery of food products with an offer of over 1,500 products. The service benefits from a deep integration between Deliveroo’s newly developed technology for expense management and the company’s technological assets, as well as from Carrefour Italia’s international experience in large-scale distribution and its selection of products and brands, including the most requested nationally and internationally, and those with the Carrefour brand including the Carrefour Quality Chain, Terre d’Italia and Carrefour Bio. The first Deliveroo Hop store was opened today in the center of Milan in collaboration with Carrefour: rapid deliveries will reach the Duomo, Navigli, Colonne and Sant’Ambrogio districts. Other stores will open in the coming months in Milan, Rome and other Italian cities. Deliveroo’s fast food delivery will complement the already existing and rapidly growing on-demand service, which already delivers the most popular brands to Italy. Globally, foodstuffs accounted for 8% of Gtv (Gross transaction value) for Deliveroo in the second half of 2021, through over 11,000 partner stores in eleven markets. The new Deliveroo Hop service builds on Deliveroo’s international experience in managing Editions, its already existing international network of over 300 restaurant kitchens intended for delivery only. Deliveroo has a strong presence in Italy, where it covers over half of the population, and works with tens of thousands of restaurants and grocery stores.
Matteo Sarzana, general manager of Deliveroo Italy explains: «Deliveroo enters the quick commerce business in Italy. Deliveroo Hop will improve our food supply on demand, both for consumers and for our partners in the food sector. Italy is the first market after the United Kingdom where Deliveroo is developing this innovative service and confirms the Group’s intention to invest in the Italian market. We are pleased to launch the service in Milan with Carrefour and we will rapidly expand to other Italian cities, to meet the growing demand of consumers ».
For his part Christophe Rabatel, CEO of Carrefour Italy, adds «Thanks to the partnership with Deliveroo Hop we can further satisfy the needs and expectations of our customers, allowing home delivery in 10 minutes. This new service, which expands the existing collaboration with Deliveroo in Italy from 2020 in 48 cities, confirms the leadership in the evolution of our services and in offering the best quality and freshness to customers, through a wide selection of products, including local excellences. Innovation and digital services are essential for our strategy, because they allow us to respond to new consumer trends and offer our customers an ever better experience “