by Valeria Zanetti
Wellness and beauty from olive leaves. Livio Pesle, president and founder of Evergreen Life Products, associated with Avedisco, in 2011 patented Olivum, the infusion of olive leaves rich in antioxidant, anti-free radical and anti-aging substances, at the base of food supplements and beauty designed and distributed by the company of San Giovanni al Natisone, in the province of Udine. «My father’s inspiration came from talking to doctors who described the properties not only of olives and oil, but also of the leaves of the most Mediterranean plant», says Luigi Pesle, co-founder and CEO. The area is not particularly suited to olive growing: «Our first effort was to be able to remove the bitterness from the taste of the infusion, ensuring a pleasant taste. Then we looked for certified suppliers, ”he adds. In 10 years of life, the Srl, which operates on the national and international market with over 15 thousand direct sales agents, has reached 18 million in turnover, overcoming the difficulties of a 2020 that prevented or limited home visits. “However, we immediately trained our employees in the use of digital technologies and in this way contact with customers was maintained”, he continues. Turnover also held up: «2021 was immediately more promising and from April the business has resumed with momentum, marking a + 10% of revenues on the previous year». Among the future objectives, maintaining market shares in Northern Italy and acquiring new customers in the Center and South also through the integrated use of digital technology, an excellent alternative to face-to-face sales.
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