On March 22, DingTalk held a press conference with the theme of “Technology becomes reality, everything grows”, officially announced the brand upgrade, and launched theNew brand proposition (Slogan) – “Dingding, let progress happen”.For this brand upgrade, DingTalk explained that from the earliest “DingTalk is a way of working” to the collaborative office track, and then to the “DingTalk, making work and learning easier” in the past two years, it clearly pointed out that DingTalk Scenario value of nails as an efficiency tool.
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The announcement of the new brand proposition,It is the external expression of Dingding from the era of scale to the era of value.
at the same time,DingTalk has upgraded the brand logo, which is the first time DingTalk has changed its logo since its inception 7 years ago.
The official said that the new Logo retains the original “wing” outline, but adjusts the center of gravity of the overall vision.
The visual focus of the previous Logo was on “lightning”, which emphasized the ultimate efficiency. The adjusted visual focus of the new Logo is on the “wings”, which further highlights the value to enterprises in the era of digital economy.
also,The new Logo also removes the circular frame and restores the roundness and rising angle of the feathersthe overall more graphic memory, recognition, but also echoes Dingding’s advocate of openness.
The relevant person in charge of Dingding revealed that the logo upgrade did not cost 1 cent.
Many netizens said that they haven’t changed much, it’s not very obvious, did they turn over? They almost didn’t see the change…
More netizens believe that it does look better than before, more stylish, thinner and lighter, flying higher, wings spread higher and more energetic, I didn’t find it, but it looks good…
