How popular is Weilai ET5 after its release?On the evening of December 18, orders came in surging, which once paralyzed the Weilai App for 10 minutes。
Li Bin said frankly in an interview that the ET5 is the car with the largest order volume in the history of Weilai during the same period. Perhaps because of this, the Weilai App was once inaccessible.
In Li Bin’s view, there are two real rivals of ET5, BMW 3 Series and Tesla Model 3, of which the latter is the most direct competitor of ET5.
The starting price of the ET5 vehicle is 328,000 yuan, and the top version is 386,000 yuan, which is naturally higher than the Tesla Model 3.However, all ET5 series are dual motors. With a more luxurious exterior interior design and larger body size, it should be able to attract many Model 3 potential consumers.。
“At the beginning, we also discussed whether to build a cheap single motor, including whether to reduce the cost of audio, etc. If we do this, it is still easy for us to achieve the price of Model 3, but we feel that it is not very responsible.” Li Bin said ,”If the same configuration is selected, our cost-effective advantage will be there.。”
Li Bin also added: “Many of the users who came in on the 18th are people who have never purchased Weilai products. Many of them have been diving in the Weilai App. They did not buy the first Weilai until the release of ET5. Come.”
Not only that, Weilai will also launch a new sub-brand, Li Bin said,At present, the work of the sub-brand is progressing smoothly. There are about a few hundred people in the research and development team. It will be officially released before the delivery of ET5 next year.。
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