Facebook has found a new way to circumvent Apple’s 30% commission for in-app transactions.This Wednesday, Meta CEO Mark Zuckerberg (Mark Zuckerberg) announced that creators will soon be able to share custom web links to guide their fans to use Facebook’s local payment system to pay them subscription fees.
If fans sign up through a link instead of Apple’s in-app subscription, the creator will retain the commission fee that was originally to be paid. Facebook’s subscription feature allows creators to obtain recurring revenue for exclusive content. This feature is available in 27 countries and can be used by creators who meet certain qualification requirements.
According to Apple’s regulations on the App Store, Facebook is in a gray area, although a spokesperson said that the social network believes its practices have always been allowed on iOS. The App Store currently prohibits iOS apps from providing other payment methods for purchasing digital goods, but in this case, it is the creator, not the app developer Facebook, who will let people pay for subscriptions on the web. A Facebook spokesperson confirmed that the social network did not cancel the user’s ability to use Apple’s native payment system to register and subscribe to creators.
Zuckerberg said in an article on Facebook: “When we were building for Metaverse, we focused on unleashing opportunities for creators to make money from their work. Apple charges a 30% fee for transactions. Makes it harder for us to do this, so we are updating our subscription products, so now creators can earn more. Facebook will start paying creators bonuses for every new user they add using their custom network link , You can get a bonus of 5 to 20 US dollars.”
In addition to not charging for subscription transactions until at least 2023, Facebook will begin to pay $5 to $20 in bonuses for each new user they add, regardless of whether they pay through a custom network link or through Apple and Google’s systems. An income calculator will show creators on Facebook a breakdown of their income and expenses, including how much they paid to Apple and Google. And starting in December, Facebook creators will be able to download their users’ emails directly from the company.
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